The Challenge
DiDi Food is hunting for a growth analytics leader who can architect high-impact campaigns across Latin America's fastest-growing food delivery platform. You'll own the full campaign lifecycle—from strategy through execution—using real data to drive merchant growth and operational efficiency.
Your Mission
Design and launch 2-3 flagship campaigns targeting merchant acquisition and retention with clear ROI targets
Build robust campaign measurement framework with SQL queries and dashboards tracking conversion, CAC, and LTV metrics
Establish weekly performance reviews and rapid iteration cycles with Product, Commercial, and Marketing teams
Develop 90-day budget forecast model with scenario planning for Q1 campaign spend optimization
Scale top-performing campaigns across 5+ markets with documented playbooks for replication
Reduce campaign launch-to-insights time from 2 weeks to 3 days through automated reporting
Deliver 15%+ YoY improvement in merchant retention through targeted lifecycle campaigns
Lead post-mortem ROI analysis process that informs next quarter's $500K+ budget allocation
KPIs You'll Own
Campaign ROI
Track revenue generated per dollar spent, measured post-campaign with 30-day lookback window.
Merchant CAC & LTV
Monitor customer acquisition cost and lifetime value trends to optimize budget allocation efficiency.
Campaign Velocity
Measure time from strategy to execution to insights as a proxy for team agility.
Cross-functional Execution Rate
Track on-time delivery of campaign milestones across Product, Marketing, and Commercial dependencies.
Tools & Stack
Your Team
Your Manager
Campaign Team Lead / Growth Director (not specified)
Current Team
Cross-functional: Product, Commercial, Marketing, Operations teams collaborating on campaigns
New role - backfill or expansion not specified
The Package
Salary
$85K-$120K MXN base
Remote
On-site in Mexico City Metropolitan Area
Benefits & Perks
Company Intelligence
DiDi Global is the world's leading mobility platform operating across Asia-Pacific, Latin America, and Africa. Beyond ride-hailing, they run food delivery (DiDi Food), financial services, and intra-city freight. With 10M+ active users, they're solving transportation and employment challenges through AI and localized innovation.
Customers
Drivers, car owners, delivery partners, merchants, consumers across 15+ countries
Culture
Data-driven, integrity-focused, collaborative, diversity-celebrating, growth-oriented
Is This Role For You?
- You've run 3-5+ campaigns end-to-end in food delivery, e-commerce, rideshare, or fintech and can speak to the ROI
- You're comfortable writing SQL/Python queries to validate hypotheses rather than waiting for analysts
- You thrive in ambiguous, fast-moving environments where strategy pivots based on weekly data signals
- You think like both a marketer (creative strategy) and an operator (budget forecasting, post-mortems)
- You need remote flexibility—this is full-time on-site in Mexico City
- You've only done tactical marketing execution; you lack strategic campaign design experience
- You're uncomfortable with financial rigor and budget accountability—ROI tracking is non-negotiable here
Interview Process
Screening Call
Growth leadership conversation on past campaign strategy and data approach (30 min)
Case Study
Design a food delivery campaign for a specific merchant segment with budget allocation and success metrics
Technical Assessment
SQL or Python exercise analyzing campaign performance dataset (optional but expected for senior level)
Leadership Interview
Cross-functional discussion with Campaign Lead, Product, and Commercial stakeholders on execution philosophy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.