The Challenge
Cresta is the AI platform turning contact center conversations into competitive advantages—backed by Andreessen Horowitz and Sequoia with enterprise customers like Intuit and Hilton. You'll architect their complete growth engine across paid, product, and automation channels to accelerate qualified pipeline and revenue at scale.
Your Mission
Audit current growth stack and map customer acquisition journey across all channels (paid, organic, product-led); identify quick wins and bottlenecks
Build unified attribution model connecting GA4, HubSpot, and Salesforce to establish clear pipeline and revenue accountability
Launch experimentation framework with first 5-10 A/B tests on high-impact surfaces (landing pages, ad creative, email flows)
Define and socialize growth strategy with Product, PMM, RevOps, and Sales; align on segment targeting and pipeline targets
Scale paid acquisition channels (Google, LinkedIn) with 30%+ improvement in CAC efficiency through testing and optimization
Increase organic traffic 40%+ by executing SEO/AEO roadmap and launching content performance framework
Implement account engagement and lifecycle automation that moves 25%+ of qualified leads through nurture without Sales touch
Build and onboard growth marketing team (3-4 hires); establish processes for CRO, performance marketing, and attribution
KPIs You'll Own
CAC & Payback Period
Cost per acquisition and months to recover that cost; your north star for channel efficiency.
Pipeline Influenced & Revenue Attributed
Dollar value of pipeline and closed revenue directly tied to growth marketing initiatives across all channels.
Conversion Rate by Stage
Track conversion rate from awareness → MQL → SQL → opportunity to diagnose funnel leaks and prioritize optimizations.
Experimentation Velocity
Number of A/B tests launched and statistical significance rate; measures your team's speed to learning and iteration.
CAC by Channel & Segment
Isolate acquisition cost for paid, organic, product-led, and ABM motions to allocate budget where ROI is highest.
Tools & Stack
Your Team
Your Manager
Chief Revenue Officer or VP Sales (likely)
Current Team
Likely inheriting 1-2 growth marketers; team composition TBD
New hire to build and lead function
The Package
Salary
$220K-$280K base
Variable
15-25% performance bonus tied to pipeline/revenue targets
Equity
0.25%-1% stock options (Series D+ company)
Remote
On-site in US location (specific office TBD; likely Bay Area or major tech hub)
Benefits & Perks
Company Intelligence
Cresta is an AI-powered contact center intelligence platform helping enterprises unlock customer insights, automate conversations, and empower agents. Backed by Andreessen Horowitz, Greylock, and Sequoia, the company serves enterprise brands and has been recognized as a top AI company by Forbes and Bain.
Team Size
201-500
Funding
Series D+ (Andreessen Horowitz, Greylock Partners, Sequoia Capital investors)
Customers
Intuit, Cox Communications, Hilton, CarMax
Culture
World-class AI and ML experts with top-tier go-to-market leaders; data-driven, results-oriented culture
Is This Role For You?
- You've led growth for 3+ years at a B2B SaaS company and own pipeline/revenue targets—not just campaigns
- You're fluent in GA4, paid ads (Google/LinkedIn), and CRO; you read dashboards like others read email
- You thrive on experimentation: launching tests, analyzing results, iterating fast, and killing losers without ego
- You're collaborative across sales, product, and RevOps but confident enough to push back and own outcomes
- You want to scale from scrappy to sophisticated: building team, processes, and systems that compound over time
- You're primarily a demand gen/demand capture person who relies heavily on sales development to convert—this role owns top-to-bottom funnel efficiency
- You lack hands-on experience with GA4, paid platforms, and analytics—this is not a creative or brand-only role
- You've only worked in bottoms-up/PLG or pure top-of-funnel; Cresta sells enterprise with complex buyer journeys and ABM motions
Interview Process
Recruiter Screening
30 min call on growth background, relevant SaaS experience, and motivation for VP-level growth leadership
Growth Strategy Deep Dive
60 min with VP/Head of Growth or CRO; walk through a specific growth initiative you've led (target audience, channels, metrics, learnings)
Analytical & Technical Assessment
30-45 min case study or whiteboard on funnel analysis, attribution modeling, or channel optimization; show your data fluency
Team & Cross-Functional Collaboration
45 min with Product, PMM, or Sales lead to assess communication, alignment, and ability to influence without authority
Leadership & Culture Fit
30 min with founder/CEO; discuss vision alignment, leadership philosophy, and culture add
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.