The Challenge
Composio just 3x'd ARR and raised $25M Series A to build the API layer for AI agents. You'll own the paid playbook for a developer infrastructure company backed by Lightspeed and angels from Vercel, HubSpot, and more.
Your Mission
Map ICP deeply: Interview 20+ customers and prospects, build segmentation framework that informs all paid targeting
Audit and optimize paid spend: Review Meta, Google, YouTube, TikTok accounts; establish baseline CAC and ROAS by channel
Set up influencer pipeline: Identify 15-20 qualified developer creators on X, YouTube, podcasts; negotiate first 3-5 partnerships
Launch newsletter sponsorship strategy: Vet 10 dev-focused newsletters, sponsor 2-3, establish tracking framework
Hit monthly CAC targets across all paid channels; document attribution model and where it breaks down
Scale top-performing paid channels by 2-3x; kill underperforming ones with clear kill-criteria framework
Build repeatable influencer playbook: 8+ active partnerships, documented SOPs, measured impact on pipeline
Improve full-funnel metrics: Work with product to instrument ad-to-landing page-to-product handoff; reduce bounce rate by 25%+
KPIs You'll Own
CAC by Channel
Customer acquisition cost across Meta, Google, YouTube, TikTok-your north star for spend allocation.
ROAS
Return on ad spend; track to understand which channels and creatives actually move the needle.
Influencer/Partnership Pipeline Value
Qualified leads and pipeline influence attributed to creator partnerships and sponsored content.
Full-Funnel Conversion Rate
Click-through to landing page to product trial; measure the intelligence of your handoff strategy.
Agency Performance Score
Subjective + objective: quality of work, speed to execution, accountability on outcomes.
Tools & Stack
Your Team
Your Manager
Head of Growth
Current Team
Small growth team; you'll collaborate closely with product marketing, content, and engineering
New role or backfill not specified
The Package
Salary
$140K-$180K base
Equity
Likely equity as Series A startup (not specified)
Remote
On-site, San Francisco
Benefits & Perks
Company Intelligence
Composio builds infrastructure that lets AI agents interact with tools you use daily-GitHub, Gmail, Notion, Salesforce, etc. They just raised $25M Series A from Lightspeed and 3x'd ARR. Customers include YC companies, Wabi, Glean, Zoom.
Team Size
Small team of engineers
Funding
$25M Series A (Lightspeed)
Customers
YC founders, Wabi, Glean, Zoom
Culture
Engineering-first, scrappy, fast iteration, low ego about killing things
Is This Role For You?
- You've run $5-6 figure/month paid budgets across multiple channels and can articulate CAC, ROAS, and attribution breakdowns
- You've managed agencies as a principal-written briefs, reviewed work, fired underperformers, and extracted great results
- You have developer tools or technical product marketing experience and understand why devs hate being marketed to
- You've shipped fast in a startup where you build, measure, and iterate without waiting on ops or design teams
- You have taste-you can instantly judge whether a landing page, ad, or piece of content will resonate
- You've only managed small ad spends or 'boosted a few posts'-this role requires fluency in real budget allocation
- You treat agencies as order-takers rather than partners you hold accountable for outcomes
- You're uncomfortable with developer audiences or haven't marketed to technical buyers; devs smell BS from a mile away
Interview Process
Intro Call
Walk through paid campaign you're most proud of. Talk CAC, ROAS, what you'd do differently.
Case Study Deep Dive
Present a past campaign: channel mix, creative testing, results, kills. Show your thinking on attribution.
Agency Management Panel
Conversation with Head of Growth about how you'd work with vendors, set strategy, and hold them accountable.
Product Credibility Check
Demo Composio, ask you to translate technical capabilities into value for a developer buyer.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.