The Challenge
Clever connects schools with ed-tech applications. You'll be the operational engine keeping their growth machine humming—managing campaigns, automating nurture flows, and coordinating across sales and marketing teams to drive new customer acquisition and provider engagement.
Your Mission
Launch and optimize 3+ cross-channel demand generation campaigns (email, web forms, lead capture) with full tracking and reporting live
Establish baseline performance metrics on existing lifecycle programs and identify 2-3 quick wins to improve engagement or conversion
Become the tactical point of contact for Sales and Customer Success—coordinate at least one joint project and document handoff workflows
Audit and update all active marketing automation flows in Braze; ensure data hygiene and segment accuracy across provider lifecycle
Own end-to-end execution of seasonal demand campaigns; demonstrate measurable lift in lead volume or qualification rates quarter-over-quarter
Deliver comprehensive growth program analysis—compare performance across acquisition, activation, and retention channels with actionable recommendations
Scale successful engagement initiatives from pilot to 'always-on' status; document SOPs for handoff to permanent team
Build repeatable email content templates and nurture sequences for both new prospect and existing provider audiences with A/B testing cadence
KPIs You'll Own
Lead Volume & Quality
Track new leads generated from campaigns and measure qualification rate (% of leads that reach Sales threshold).
Email Performance
Monitor open rate, click-through rate, and conversion rate for acquisition, nurture, and event follow-up campaigns.
Program Engagement Rate
Measure adoption and repeat interaction with lifecycle programs designed for application providers.
Campaign Launch Velocity
Track time from campaign brief to live execution; ensure all assets, tracking, and landing pages go live on schedule.
Cross-Functional Handoff Time
Monitor responsiveness and coordination time between Growth Marketing, Sales, and Customer Success on joint initiatives.
Tools & Stack
Your Team
Your Manager
Head of Growth and Customer Marketing
Current Team
Established marketing team; cross-functional support from Brand, Product Marketing, Sales, and Customer Success
Contract backfill for fluctuating seasonal demand (April-September 2026)
The Package
Salary
Variable
$70-$75/hour (10-20 hours/week, ~$14.5K-$15.6K total contract value)
Remote
Remote (US-based); on-site flexibility may be required for in-person collaboration
Benefits & Perks
Company Intelligence
Clever is a prominent ed-tech platform that connects schools with application providers, enabling seamless data integration and user adoption. The company operates a two-sided marketplace model where growth depends on strong network effects between schools and app ecosystems.
Customers
K-12 schools and education software providers
Is This Role For You?
- You've executed B2B SaaS demand generation or lifecycle campaigns and can hit the ground running with Braze and Salesforce
- You thrive on operational excellence—you love shipping campaigns on time, tracking data, and unblocking cross-functional teams
- You're comfortable with ambiguity and fluctuating workload; you can self-manage a 10-20 hour/week engagement without micromanagement
- You have ed-tech or education sector experience (bonus: you understand school buyer dynamics and app provider pain points)
- You can write clear, engaging copy—emails that convert, landing pages that resonate with non-technical audiences
- You need full-time employment, benefits, or equity—this is a short-term contract (April-September 2026) with hourly pay only
- You're used to strategic, big-picture growth work; this role is tactical and execution-focused with limited campaign innovation
- You're unfamiliar with marketing automation platforms or have minimal B2B SaaS background—ramp-up time will eat into the 4-month window
- You need consistent 40-hour weeks; workload fluctuates week-to-week and you must manage scope independently
Interview Process
Screening Call (30 min)
Head of Growth & Customer Marketing discusses your B2B SaaS background, marketing automation experience, and availability for 10-20 hours/week through September 2026.
Portfolio & Work Sample
Share 2-3 examples of campaigns you've executed (email sequences, landing pages, or demand gen initiatives) and describe your role in each.
Tactical Skills Interview (45 min)
Walk through a hypothetical campaign brief; discuss how you'd structure the email nurture flow, set up Braze segments, and track performance.
Team Fit Chat (30 min)
Meet with Brand, Product Marketing, or Sales lead to assess collaboration style and communication clarity.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.