E-Commerce & Digital Growth Manager (Chilly Water Brand)

Company Overview

Carolina Ice Company, Inc. has a long-standing history in the manufacturing and distribution of ice products, growing from a local service provider into a trusted regional supplier. Built on a foundation of reliability, quality, and customer satisfaction-including support during emergency situations-we continue to expand our offerings.

We are proud to bring that same commitment to our growing beverage line, Chilly Water, as we expand into the digital marketplace.

Position Overview

We are seeking a driven and entrepreneurial E-Commerce & Digital Growth Manager to lead and build our online sales channel for Chilly Water and Chilly Water merchandise. This is a unique opportunity to build an e-commerce department from the ground up, owning strategy, execution, and growth.

This role is ideal for someone who thrives in a hands-on environment, understands both digital marketing and fulfillment operations, and is excited to scale a brand’s online presence from the early stages.

Key ResponsibilitiesE-Commerce Strategy & Growth

• Develop and execute e-commerce strategies to drive online sales and revenue growth
• Identify opportunities to expand digital sales channels and improve conversion rates
• Build and scale the online presence of the Chilly Water brand

Website & Platform Management

• Manage and optimize e-commerce platforms (e.g., Woo Commerce, Stripe, Square, TikTok Shop, and others)
• Ensure a seamless, user-friendly customer experience across all digital storefronts
• Continuously improve site performance, functionality, and conversion optimization

Amazon & Fulfillment Oversight

• Manage Amazon account, listings, and fulfillment operations
• Establish and oversee shipping and fulfillment processes from the ground up
• Ensure efficient order processing, inventory coordination, and delivery performance

Digital Marketing & Content

• Plan and execute digital marketing campaigns across social media, email, and search platforms
• Analyze campaign performance and optimize based on data insights
• (Optional) Create engaging content aligned with brand messaging and audience engagement

Analytics & Performance Tracking

• Monitor website traffic, sales data, and customer behavior
• Use analytics tools to inform decisions and improve ROI
• Report on performance metrics and growth opportunities

Cross-Functional Collaboration

• Work closely with internal teams to ensure consistent branding and messaging
• Align marketing, operations, and product strategies

Innovation & Growth Leadership

• Stay current on e-commerce trends, tools, and best practices
• Lead the development of this department, with the opportunity to hire and build a team as growth demands

Qualifications

• Proven experience in e-commerce, digital marketing, or online sales management
• Demonstrated track record in shipping fulfillment and order operations
• Strong understanding of online sales strategies and conversion optimization
• Experience with platforms such as Square, TikTok Shop, Amazon, or similar
• Proficiency in analytics tools and performance tracking
• Strong communication and organizational skills
• Entrepreneurial mindset with the ability to build systems and processes from scratch

Bonus (Not Required):

• Experience with content creation, branding, or graphic design
• Familiarity with Adobe Creative Suite or similar tools

What Makes This Role Unique

• Opportunity to build and lead an e-commerce division from the ground up
• Direct impact on a growing consumer brand (Chilly Water)
• High level of ownership, autonomy, and growth potential
• Clear path to team leadership and department expansion

Important Note

This role requires proven experience and a track record of results in e-commerce or digital sales. Applications without relevant experience will not be considered.

Apply Today

If you’re ready to take ownership of a growing brand’s digital future and build something from the ground up, we’d love to hear from you.

Job Type: Full-time

Pay: $40,000.00 - $70,000.00 per year

Work Location: In person