The Challenge
A fast-growing energy efficiency B2B broker is scaling aggressively and needs a digital marketing leader to transform technical expertise into qualified leads. You'll own the full growth strategy across channels while building out a high-performing marketing function from scratch.
Your Mission
Audit current digital presence and define 12-month marketing strategy with clear lead acquisition targets
Launch 2 targeted LinkedIn campaigns to prospect B2B accounts in CEE market using Sales Navigator + automation
Implement or optimize CRM workflow to track lead pipeline and establish baseline KPI dashboards (conversion, engagement, ROI)
Produce 8+ pieces of high-value content (case studies, articles, video) to reposition brand as energy expertise leader
Achieve 40% month-on-month growth in qualified B2B leads with documented cost-per-acquisition metrics
Scale LinkedIn social selling playbook across team; train hired colleague on prospecting workflows and content creation
Refactor brand identity across all digital channels (website, LinkedIn, email, social) with measurable engagement lift
Build automated lead nurture sequences (email + retargeting) that move prospects from awareness to qualified pipeline
KPIs You'll Own
Qualified Lead Volume
Monthly B2B leads meeting ICP criteria with clear conversion tracking to pipeline
Cost Per Qualified Lead
Total marketing spend divided by qualified leads; target optimization through channel mix testing
LinkedIn Engagement Rate
Clicks, shares, comments on owned content; benchmark against industry B2B averages (2-4%)
Email Conversion Rate
Newsletter and nurture sequence open, click, and lead submission rates; target 25%+ CTR for segmented campaigns
Sales Pipeline Influence
Revenue attributed to marketing-sourced leads; track 3-6 month sales cycle to justify spend
Tools & Stack
Your Team
Your Manager
Director General (CEO/Founder)
Current Team
Communication team (size unknown); hiring 1 junior colleague to support
Backfill + growth; you'll mentor a new team member in digital marketing fundamentals
The Package
Salary
€45K-€55K base
Remote
On-site, Saint-Denis (Paris region). No remote flexibility mentioned.
Benefits & Perks
Company Intelligence
Energy efficiency B2B broker specializing in renovation work (insulation, HVAC, solar, heat pumps) and energy services (audits, CEE certifications) across France. Hyper-growth mode with emphasis on technical innovation and customer proximity.
Customers
Primarily B2B (contractors, energy auditors); secondary B2C (property owners)
Culture
Fast-paced, innovation-driven, technical credibility-focused
Is This Role For You?
- You've spent 5+ years owning B2B demand generation (SaaS, energy, industrial, or similar); you speak lead metrics fluently
- You're a LinkedIn power user who understands social selling, outreach automation, and content strategy beyond organic posts
- You're energized by building systems from scratch: choosing tools, designing workflows, and measuring ROI ruthlessly
- You have prior experience with CEE (Certificats d'Économie d'Énergie) or energy sector; French market knowledge is a bonus
- You thrive as an individual contributor with growth ambition but also enjoy teaching and leveling up a junior colleague
- You need flexible or remote work; this role is 100% on-site in Saint-Denis with no negotiation mentioned
- You're primarily a brand/creative marketer; this is a performance-driven lead generation role with hard KPIs
- You lack hands-on experience with CRM, automation, and LinkedIn prospecting; you'll be expected to execute, not just oversee
Interview Process
Initial Screening
Phone call with recruiter (Centurion Search) to validate experience, motivation, and on-site availability
Marketing Strategy Discussion
Call with DG or marketing lead; walk through your approach to B2B lead generation, tool stack, and first 90-day plan
Case Study / Portfolio Review
Present 2-3 past campaigns (lead volume, ROI, channels); explain your KPI framework and how you optimized for growth
Final Meeting
In-person or video with DG; cultural fit, autonomy expectations, and role scope discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.