The Challenge
BURLEBO is scaling fast and needs a marketing leader who can build a department from the ground up. You'll translate brand vision into measurable growth across paid, partnerships, and retention-then hire and mentor the team to execute it.
Your Mission
Audit current marketing operations and design scalable systems, processes, and reporting structure
Define paid media strategy and identify quick wins in channel optimization to improve ROAS
Hire 1-2 key marketing roles (likely paid media specialist or campaign manager)
Establish weekly cadence with Head of Brand and monthly reporting dashboard for exec leadership
Launch integrated campaign across paid media, partnerships, and retention driving measurable CAC and LTV improvements
Build high-performing marketing team with clear OKRs, accountability structures, and mentorship framework
Implement marketing analytics infrastructure providing real-time visibility into channel performance and attribution
Scale paid media spend profitably across platforms with documented testing roadmap and optimization playbook
KPIs You'll Own
CAC by Channel
Track cost per acquisition across paid media, partnerships, and other channels to optimize spend allocation.
Retention/Repeat Purchase Rate
Measure customer lifetime value and repeat purchase behavior driven by retention marketing initiatives.
ROAS (Paid Media)
Return on ad spend across digital platforms; primary lever for evaluating paid media performance and scaling.
Marketing Contribution to Revenue
Attribution of top-line revenue directly influenced by marketing efforts across all channels.
Team Productivity/Hiring Velocity
Time-to-hire and onboarding efficiency as you build the marketing department.
Tools & Stack
Your Team
Your Manager
Head of Brand
Current Team
No marketing team currently; you're building from scratch
Full department build-you'll hire 2-3+ roles including paid media specialists, campaign managers, analysts
The Package
Salary
$140K-$180K base
Remote
On-site, Austin, TX (FULL_TIME)
Benefits & Perks
Company Intelligence
BURLEBO is a high-growth brand (industry and founding details not provided in posting). They're scaling fast and need a marketing leader to professionalize their go-to-market function.
Culture
High-growth, builder mentality, data-driven decision making
Is This Role For You?
- You've scaled a marketing team or department and actually enjoy hiring, mentoring, and building systems
- You live and breathe paid media optimization and understand channel-level ROI deeply
- You can translate brand strategy into measurable marketing KPIs and hold yourself accountable to them
- You thrive in fast-moving, ambiguous environments and don't need hand-holding on strategy
- You're an individual contributor at heart-this role is 50% team building and leadership
- You need remote flexibility; this is on-site Austin only
- You expect a fully-formed marketing infrastructure; you're building it from scratch
Interview Process
Culture Index Survey
REQUIRED: You must complete this survey to be considered (https://surveys.cultureindex.com/s/VK2opX4gLU/120090)
Initial Screen
Conversation with Head of Brand about marketing vision and your leadership philosophy
Competency Deep-Dive
Discuss specific examples of team builds, paid media scaling, and data-driven decisions
Case Study or Strategy Session
Present 30/60/90 day plan or discuss approach to building BURLEBO's marketing department
Final Round
Conversation with broader leadership team (likely CEO or exec leadership)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.