The Challenge
Bitget Wallet is a $300M+ backed non-custodial crypto platform with 80M users looking to dominate EU growth through affiliate networks and local activations. You'll build the regional growth engine by recruiting high-value KOLs, managing community programs, and driving DAU/transaction volume across 130+ blockchains.
Your Mission
Recruit and onboard 15-20 qualified affiliates (KOLs, traders, communities) with documented reach and engagement
Launch 3 localized campaign activations (events, Twitter Spaces, AMAs) targeting UK/France with measurable participation metrics
Establish affiliate performance dashboard tracking DAU lift, referral volume, and rebate ROI by chain/DEX
Build and train local moderator team to support community operations and campaign execution
Scale affiliate program to 50+ active partners generating 20%+ MoM growth in referral-sourced DAU
Execute 12+ regional campaigns with documented 3x+ ROAS on affiliate rebate spend
Establish Bitget Wallet as top 3 wallet choice in UK/France DeFi communities via sentiment tracking and brand surveys
Deliver quarterly growth reviews to leadership with on-chain attribution, cohort retention, and LTV by acquisition channel
KPIs You'll Own
DAU Growth (Affiliate-Sourced)
Daily active users acquired through affiliate channels, tracked by referral ID and rebate program participation.
Transaction Volume
Total on-chain swap and perp trading volume driven by regional campaigns, measured across supported DEXs.
Affiliate Program ROI
Return on affiliate rebate spend: revenue generated per euro spent on KOL/community incentives.
Campaign Activation Reach
Cumulative impressions, attendees, and engagement metrics from local events, Twitter Spaces, and AMAs.
Cohort Retention (Day 7, Day 30)
Percentage of affiliate-sourced users returning to trade at 7 and 30 days post-acquisition.
Tools & Stack
Your Team
Your Manager
VP Growth or Regional Director (not specified)
Current Team
Shared marketing team for AMAs, events, and campaign support; local moderator team you'll build
New role to scale EU regional growth operations
The Package
Salary
$85K-$120K base
Variable
Likely performance bonus tied to DAU/volume targets (estimate 15-25% of base)
Remote
On-site in France (preferably UK or France based)
Benefits & Perks
Company Intelligence
Bitget Wallet is a non-custodial crypto wallet backed by $300M+ in user protection reserves, serving 80M users across 130+ blockchains. The platform combines swaps, perp trading, staking, rewards, DApp exploration, and payment solutions in a single interface.
Funding
$300M+ user protection fund (capital structure not specified)
Customers
80M active wallet users; retail traders, crypto communities, DeFi protocols
Culture
Ambitious, product-focused, mission-driven around making crypto accessible; values execution and data-driven decision-making
Is This Role For You?
- You've built or scaled affiliate/referral programs and can speak fluently about KOL incentive structures, rebate mechanics, and cohort ROI
- You understand DeFi primitives (AMMs, perpetuals, cross-chain bridges) and can engage credibly with traders and protocols like GMX, Lyra, Uniswap
- You're comfortable with on-chain analytics and can translate wallet/transaction data into actionable growth levers
- You thrive managing distributed teams across geographies-you'll recruit, train, and motivate local moderators and affiliates without daily supervision
- You speak fluent English + French (or another major EU language) and have existing networks in UK/France crypto communities
- You need full remote flexibility or have no appetite for regular on-site presence in France
- You lack hands-on affiliate program experience or default to 'we'll hire an agency' rather than direct execution
- You're uncomfortable with crypto/DeFi products or skeptical about the sector-you won't authentically engage KOLs and communities
- You need transparent, predictable salary structures; crypto startups often back-load comp into equity and performance bonuses
Interview Process
Screening Call (30 min)
Recruiter assesses affiliate program experience, DeFi knowledge, and EU market familiarity.
Growth Case Study (Async or Live, 60 min)
You'll design a 3-month affiliate growth plan for a new EU market or propose a campaign optimization for an existing wallet product.
Manager Interview (60 min)
Growth/Regional lead dives into campaign strategy, KOL recruitment playbook, and how you'll measure success.
Stakeholder Round (45 min)
Conversation with product or marketing lead about product knowledge, cross-functional collaboration, and vision for EU market.
Offer & Reference Check
Reference calls with previous affiliate program partners or growth leaders; offer contingent on background check.
Ready when you are
Interested in this role?
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.