The Challenge
Alpiq is tripling down on its retail energy business in France and needs you to build their strategic partnership engine from the ground up. You'll own both the partnership acquisition strategy and growth optimization—managing a team while hitting aggressive expansion targets across a competitive energy market.
Your Mission
Map high-potential partnership sectors and create a qualified pipeline of 15+ strategic partners
Establish baseline metrics for existing partnerships (conversion rates, LTV, churn by partner channel)
Launch first A/B testing framework on conversion pages to identify quick-win CRO improvements
Onboard and align your direct report (Acquisition Manager) on Q1 growth priorities and reporting cadence
Close 8-12 new strategic partnerships, targeting 3x growth in partner count with clear SLA agreements
Improve partner-driven CAC by 25% through testing and optimization of acquisition funnels
Implement unified data infrastructure (CRM/analytics stack) to reliably track CPA, payment rejection, churn, and LTV by channel
Design and execute 3+ new service/product bundling offers with existing customers to lift LTV by minimum 15%
KPIs You'll Own
CPA (Cost Per Acquisition)
Track cost efficiency by partnership channel to identify top-performing partners and optimize underperformers.
LTV (Lifetime Value)
Measure customer lifetime value overall and by partner source to inform partnership economics and service upsell strategy.
Churn Rate (Early)
Monitor early churn to identify acquisition quality issues and partnership misalignment with customer segments.
Payment Rejection & Arrears Rate
Track payment health by partnership to flag partner-specific customer quality issues and collection risk.
Partner Count & Revenue Contribution
Count active strategic partners and measure revenue/customer acquisition contribution from each partnership.
Tools & Stack
Your Team
Your Manager
Directeur Marketing et Service Client (or Responsable Marketing Retail depending on org structure)
Current Team
You + 1 direct report (Responsable Acquisition/Webmarketing). Broader marketing team structure not detailed.
New role backfill—this is a net-new growth + partnerships function as Alpiq scales retail business.
The Package
Salary
€50K-€65K base
Remote
On-site 100% in Paris La Défense, Greater Paris Metropolitan Region
Benefits & Perks
Company Intelligence
Alpiq is a Swiss-founded energy supplier (producer + retailer) established in France in 2002. They're a leading B2B electricity/gas provider and launched a B2C consumer energy offering in 2021. The company is in hypergrowth mode in the retail segment and positioning on service quality + customer-centric customization.
Founded
2002
Customers
Large corporate accounts + growing consumer base
Culture
Growth-focused, customer-obsessed, sustainability-driven; daily commitment to customers' budgets and environmental impact.
Is This Role For You?
- You've successfully scaled partnerships or growth channels in a fast-growth B2C or B2B2C environment (4+ years proven track record)
- You're fluent in both strategy (partnership sourcing, negotiation, structuring) and execution (A/B testing, CRO, data-driven optimization)
- You thrive on owning the full lifecycle—from partner identification through deployment, measurement, and iteration
- You're comfortable managing a direct report and wearing both the leadership and hands-on operator hats
- You need remote flexibility—this role is 100% on-site in Paris, no exceptions signaled
- You're looking for a pure partnership or pure growth role; this requires excellence across both domains and you own both P&Ls
- You struggle with ambiguity in fast-scaling environments; expect to build playbooks from scratch with limited historical data
Interview Process
Screening Call
Hiring manager validates partnership/growth background and confirms Paris on-site expectation.
Deep Dive Interview
Walk through 2-3 partnership deals you've sourced or grown; discuss metrics, negotiation, and measurement philosophy.
Growth Case / Business Case
Likely scenario: How would you structure partnerships in the energy retail space? What KPIs matter? How'd you scale from 5 to 15+ partners?
Leadership & Team Fit
Conversation with Directeur Marketing on team dynamics, your management style, and how you'd approach the Acquisition Manager role.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.