The Challenge
AIRVANCE, a 60-year-old air quality expert, is restructuring its marketing function across a multi-brand, international group. You'll own the digital strategy and corporate comms playbook—building brand visibility, driving e-commerce performance, and keeping 3+ subsidiaries aligned on messaging.
Your Mission
Audit current digital presence across group brands; identify gaps and quick wins (SEO, CMS, site performance)
Co-define digital roadmap with comms lead and IT; establish KPI dashboard for visibility, conversion, leads
Launch content calendar for corporate channels (web, socials); ensure brand consistency across filiales
Kick off first e-commerce performance project (traffic, conversion funnel analysis)
Deploy new group digital strategy across 3+ subsidiaries with localization playbooks
Deliver 2 major digital projects (new corporate site or CMS upgrade; e-commerce expansion)
Establish lead generation engine with measurable pipeline impact (form fills, qualified leads, velocity)
Build quarterly reporting cadence; demonstrate ROI on digital spend and brand lift metrics
KPIs You'll Own
Website Traffic & Conversion Rate
Drive qualified visitors to corporate and e-commerce sites; track conversion funnel health (landing → lead/sale).
Lead Generation Volume
Measure qualified leads captured across digital channels; track cost-per-lead and sales handoff quality.
E-commerce Revenue & AOV
Monitor online sales growth, average order value, and repeat customer rate as digital becomes revenue lever.
Brand Consistency Score
Audit messaging, visual identity, and content alignment across filiales; track compliance to brand guidelines.
Organic Search Visibility
Track keyword rankings, organic traffic, and SEO health across group domains in key markets.
Tools & Stack
Your Team
Your Manager
Direction Marketing Groupe (Group Marketing Director)
Current Team
3-person team: Senior Comms & Branding lead, Digital Comms coordinator, Marketing intern
Backfill / new structure—building out marketing capacity at group level
The Package
Salary
€45K-€55K base
Remote
On-site (Beynost, Auvergne-Rhône-Alpes, France)
Benefits & Perks
Company Intelligence
AIRVANCE is a 60-year-old expert in indoor air quality, designing and distributing ventilation solutions for industrial, commercial, and healthcare sectors across Europe. Part of a larger group, the company is undergoing digital transformation and organizational restructuring with a focus on innovation and employee wellbeing.
Founded
1960
Customers
B2B: industrial facilities, office buildings, hospitals, professional kitchens, multi-unit housing
Culture
Family-owned, human-centered, collaborative; "Growing Together" program emphasizing wellbeing and development
Is This Role For You?
- You've owned digital strategy or marketing across multiple brands/markets and love connecting strategy to execution
- You thrive in B2B environments where product education and lead generation matter as much as brand awareness
- You're comfortable with ambiguity and structuring marketing from scratch (not just optimizing existing channels)
- You speak French or are willing to learn—multilingual comms team working across European filiales
- You need full remote work or want to avoid travel to filiales; this is strictly on-site
- You're averse to cross-functional alignment—IT, comms, sales, and subsidiary leaders will all have opinions
- You want to focus solely on paid acquisition or growth hacking over brand strategy and content
Interview Process
Phone screen
30 min with Group Marketing Director; overview of role, team, and digital maturity of group
Case study / take-home
Digital strategy brief: assess current website/socials, propose roadmap and KPIs for a filiale
Panel interview
60 min with Marketing Director, Comms lead, and IT counterpart; discuss collaboration style, e-commerce thinking, and brand alignment challenges
Founder/leadership conversation
30 min with group executive; cultural fit and long-term vision for marketing
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.