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ALT 2026 - Apprenti(e) en Marketing des Services de Formations Airbus (h/f)

Airbus Aircraft • Toulouse, Occitanie, France

Growth MarketingPlenoOn-siteFull time€18K - €22K
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B2BOn-SiteApprenticeshipMarket ResearchFrance€18K-€22K2-3 Years

The Challenge

Airbus is looking for sharp marketing minds to help shape their training services strategy across a global aviation market. You'll dive into competitive intelligence, market analysis, and go-to-market strategy for one of the world's largest aerospace companies—no corporate theater, just real market impact.

Your Mission

First 3 Months
1

Master Airbus training market landscape: pilot, maintenance, cabin segments—build competitive benchmark

2

Deliver first market requirement document (MRD) with pricing and differentiation insights

3

Create 2-3 market analysis presentations supporting product positioning recommendations

4

Establish stakeholder relationships across Airbus training business units and customer-facing teams

By 6 Months
1

Lead comprehensive competitive analysis report with innovation/price benchmarking across training segments

2

Produce go-to-market dossier for new training service or product line with strategic recommendations

3

Consolidate customer feedback from 3+ sales campaigns and translate into product roadmap inputs

4

Develop market value assessment framework used by training service line for ongoing positioning

KPIs You'll Own

Market Intelligence Reports Delivered

Number of completed market analysis documents, MRDs, and competitive benchmarks per quarter.

Stakeholder Engagement Score

Feedback quality from internal Airbus teams and customers on market insights relevance and actionability.

Go-To-Market Execution Impact

Adoption rate of your positioning recommendations and market strategies by training service leadership.

Campaign Feedback Integration Velocity

Speed of consolidating customer/sales campaign data into product evolution recommendations.

Tools & Stack

Market intelligence platforms (implied)Competitive analysis softwareMicrosoft Office Suite (Word, PowerPoint, Excel)Data visualization toolsCRM systems (Salesforce implied)Collaborative platforms

Your Team

Your Manager

Marketing team mentor/tutor within 5-person department

Current Team

5-person marketing team focused on product/service definition, value proposition, and market positioning

New apprentice role

The Package

Salary

€18K-€22K base (apprenticeship)

Remote

On-site, Toulouse (Blagnac), France—some travel may be required

Benefits & Perks

Structured mentorship from experienced marketing professionals at global aerospace leader
Hands-on market research and competitive intelligence exposure across aviation training segments
Access to Airbus global network and customer relationships across all continents
2-3 year apprenticeship with potential permanent conversion pathway
Multicultural team environment and innovation-focused culture

Company Intelligence

Airbus is a global aerospace leader with operations on every continent, pioneering digital transformation and innovation in aircraft design, manufacturing, and services. The company spans diverse expertise and cultures, building cutting-edge solutions for aviation training, pilot certification, and maintenance.

Customers

Airlines, aviation training organizations, pilot certification bodies worldwide

Culture

Digital-forward, innovation-driven, collaborative, multicultural

Is This Role For You?

For You If
  • You're pursuing a Bac+5 (Master's degree) in Commerce, Marketing, or Business with flexible timing for 2-3 year apprenticeship
  • You love competitive analysis, market research, and turning data into strategy—not just executing tactics
  • You can synthesize complex industry information into clear, compelling presentations and written dossiers
  • You're fluent in English and preferably French, comfortable in multinational environments
Won't Work If
  • You need immediate full-time employment—this is explicitly a structured apprenticeship (2-3 years)
  • You're not pursuing formal education or can't commit to balancing school + work apprenticeship model
  • You can't get security clearance or work under government authorization requirements (France/EU)

Interview Process

1

Application Review

CV and motivation letter screened for education level (Bac+5 pathway), market research skills, and language fluency

2

Phone/Video Screen

Conversation about your interest in aviation/B2B marketing, market research experience, and apprenticeship commitment

3

Case Study or Portfolio Review

Likely competitive analysis exercise or presentation sample showcasing research synthesis and presentation skills

4

In-Person Interview

Meet marketing team and mentor, discuss project involvement, team fit, and career expectations during apprenticeship

Interested in this role?

Apply now and hear back within days, not weeks.

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