The Challenge
AgileEngine is an Inc. 5000 software powerhouse working with Fortune 500s and scaling startups. You'll own the growth funnel for their AI development services—finding new B2B niches, testing acquisition channels, and driving qualified pipeline in a competitive custom software market.
Your Mission
Map current ICP segments and validate 2-3 new high-potential buyer personas (CTOs, Heads of Engineering, Product Leaders) through market research
Audit existing B2B lead channels and test 2 new acquisition platforms (Instantly, Reply.io, Apollo, or alternative) with campaigns targeting AI/ML services
Establish baseline campaign performance dashboards tracking conversion rates, cost-per-lead, and sales handoff quality across channels
Collaborate with sales and content teams to develop 3-4 AI service positioning angles tailored to different buyer segments
Scale top-performing lead acquisition channels to deliver 40%+ month-over-month pipeline growth with sustainable CAC metrics
Execute 4+ A/B tested campaigns across email, LinkedIn, or paid channels—documenting learnings and optimizing for at least 25% improvement in click-through rates
Build repeatable playbooks for selling AI as a service to B2B clients with documented buyer journey maps and messaging frameworks
Deliver monthly performance reports with trend analysis, competitive insights, and data-driven recommendations that inform quarterly strategy
KPIs You'll Own
Pipeline Generated (Qualified Leads)
Monthly qualified leads delivered to sales from marketing campaigns, segmented by channel and buyer persona.
Cost Per Qualified Lead (CPQL)
Total marketing spend divided by qualified leads—tracks efficiency of paid and organic acquisition.
Campaign Conversion Rate
Percentage of prospects who engage with campaigns and move to next stage in buyer journey.
Lead-to-Opportunity Rate
Percentage of marketing-qualified leads that sales converts into actual opportunities.
Channel ROI
Return on investment by acquisition channel—which platforms deliver the best leads relative to spend.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Marketing or Chief Marketing Officer
Current Team
Content, Sales, Delivery, and Marketing Operations teams (cross-functional collaboration model)
New role or backfill not specified
The Package
Salary
$65K-$85K USD
Remote
On-site in Greater Buenos Aires with flextime options (office/WFH flexibility)
Benefits & Perks
Company Intelligence
AgileEngine is an Inc. 5000 software development company serving Fortune 500 enterprises and innovative startups across 17+ industries. They specialize in custom application development and AI/ML solutions, with a people-first culture and multiple Best Place to Work awards.
Customers
Fortune 500 enterprises, leading product brands, trailblazing startups
Culture
People-first culture, professional growth-focused, award-winning workplace
Is This Role For You?
- You've spent 4+ years running B2B marketing campaigns with measurable pipeline impact—preferably in SaaS or tech services
- You've actually marketed AI products or services to enterprise buyers and understand the sales complexity
- You're analytical and obsessed with testing: you set up experiments, read the data, iterate fast
- You thrive collaborating across functions (sales, content, ops) and can translate their needs into actionable campaigns
- You're fluent in English and comfortable working on-site in Buenos Aires
- You're looking for full remote—this role is on-site in Buenos Aires with flextime, not distributed
- You lack B2B experience or have only done B2C/D2C marketing; the buying journey and tooling are fundamentally different
- You're uncomfortable with data and analytics—this role lives in spreadsheets, dashboards, and performance reports
Interview Process
Application & Resume Screen
Verify 4+ years B2B growth/marketing experience, AI/SaaS background, and tool familiarity (CRM, sales engagement platforms)
Initial Conversation with Hiring Manager
Discuss growth philosophy, past campaign wins/losses, approach to ICP discovery, and understanding of IT services/AI sales cycles
Case Study or Campaign Challenge
Likely scenario: design a 3-month growth plan to acquire leads for AI development services targeting a specific buyer persona (CTO or Head of Engineering)
Team Collaboration Interviews
Conversations with sales leader, content lead, and/or marketing ops to assess cross-functional collaboration and communication
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.