The Challenge
99 (DiDi's Brazilian groceries & mobility arm) is scaling fast across 12+ countries. You'll own the data backbone for promotional campaigns and partner engagement, directly moving the needle on ROAS, burn rates, and city launches.
Your Mission
Master 99's campaign setup workflow and build 3+ post-mortem analyses identifying conversion bottlenecks
Create weekly partner performance dashboards tracking Burn and ROAS across top 5 accounts
Support launch prep for 2 new grocery cities with competitor benchmarking and go-live checklists
Establish baseline metrics for funnel conversion by partner tier and segment
Own full-cycle analytics for Q2-Q3 promotional calendar, delivering 8+ performance reports with growth recommendations
Identify and pitch 3 high-impact optimization opportunities (pricing, timing, creative) based on data patterns
Build self-service dashboards so Ops/Commercial teams reduce dependency on ad-hoc requests by 40%
Scale benchmarking framework to track 10+ competitor moves and share monthly competitive intel briefs
KPIs You'll Own
ROAS (Return on Ad Spend)
Primary lever for campaign health; you'll track and optimize this per partner and promotion type.
Burn Rate
Subsidy efficiency metric showing how much discount/incentive each customer acquisition costs.
Funnel Conversion Rate
% of users who complete purchase after seeing a promotion; your analysis will guide creative and timing.
Partner Engagement Score
Internal KPI tracking how actively partners leverage campaigns; linked to retention and growth.
Campaign Performance Variance
Variance between forecast and actual results; you'll build models to predict and explain deviations.
Tools & Stack
Your Team
Your Manager
Likely Groceries Marketing Lead or Commercial Analytics Manager (not specified)
Current Team
Ops, Commercial, Growth & Creative teams (cross-functional matrix)
New role backfill or team expansion not explicitly stated
The Package
Salary
$65K-$85K base
Remote
On-site, Greater São Paulo Area
Benefits & Perks
Company Intelligence
99 is DiDi's Brazilian mobility and grocery delivery platform (since 2018), part of DiDi Global Inc., the world's leading mobility tech platform. Operating across 12+ countries, 99 combines ride-sharing, delivery, and digital payments (99Pay) to simplify daily life for millions.
Founded
2018
Funding
Part of DiDi Global (public, NASDAQ: DIDI)
Customers
Millions of daily users across mobility, groceries, and payments
Culture
Data-driven, integrity-focused, collaborative, bias toward action and continuous learning
Is This Role For You?
- You love working with data: Excel fluency + curiosity about why numbers move is table stakes
- You've juggled multiple stakeholders (Ops, Marketing, Sales) and delivered under pressure
- You're obsessed with metrics like ROAS and conversion funnels—not just tracking, but optimizing
- You thrive in high-growth, fast-moving environments and can turn ambiguity into structure
- You're based in/willing to work on-site in Greater São Paulo
- You need remote flexibility—this is on-site only in São Paulo
- You're early in your career (< 1 year marketing/analytics experience); they want someone ready to own campaigns immediately
- You see data as a reporting function, not a strategic lever for growth and optimization
Interview Process
Application & Resume Review
CV screening for 1-3 yrs marketing/commercial analytics experience and Excel proficiency
Technical Case Study
Likely take-home: analyze campaign performance data, identify issues, recommend optimizations
Manager Conversation
Discussion of past projects, stakeholder management, approach to multi-project juggling
Cross-functional Alignment
Chat with Ops/Commercial team lead to ensure fit and understanding of day-to-day priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.