The Challenge
Radar processes 1B+ API calls daily and just raised $85.5M-now they need a demand generation engine to hit $100M ARR. You'll build the pipeline machine from scratch, owning every channel and directly connecting marketing output to revenue.
Your Mission
Map current demand landscape: audit all channels (paid, SEO, content, webinars, outbound), identify quick wins and gaps in attribution
Launch ABM playbook with Sales: identify 30-50 high-value target accounts, build personalized campaigns, establish pipeline tracking
Establish baseline metrics: implement attribution model, set pipeline generation targets, create weekly reporting dashboard tied to revenue
Build internal stakeholder alignment: establish cadence with Sales, GTM Ops, and Customer Success on targeting, account prioritization, and funnel metrics
Scale paid + organic to predictable engines: hit pipeline targets across paid search, display, and SEO/AEO with clear unit economics
Mature ABM motion: grow engaged high-value accounts from 30 to 100+, demonstrate expansion revenue from land-and-expand plays
Optimize funnel: improve lead-to-opportunity conversion by 25%+, reduce sales cycle length by analyzing and removing friction points
Own budget + vendor management: allocate and manage $2M+ budget across channels, evaluate and negotiate with agencies and tools
KPIs You'll Own
Pipeline Generated (by channel)
Monthly pipeline created from each demand channel, tied directly to revenue attribution.
ABM Account Engagement & Velocity
Number of high-value accounts in ABM cohorts, conversion rate from engaged → opportunity, and time-to-close.
Cost Per Pipeline Dollar (CPPL)
Total marketing spend divided by pipeline generated; track efficiency and ROI by channel.
Lead-to-Opportunity Conversion Rate
Percentage of leads entering sales process that convert to qualified opportunities.
Land-and-Expand Engagement Lift
Incremental revenue from existing customer engagement and expansion campaigns.
Tools & Stack
Your Team
Your Manager
Brandon Penn, VP of Marketing
Current Team
Marketing, Sales, and Customer Success teams; cross-functional with GTM Ops (Ciarán Ennis), Sales Development (Connor Rapp), and Design (Audrey Na)
New role-building demand generation function from the ground up
The Package
Salary
$180K-$220K base
Variable
Not specified; likely 10-20% bonus based on pipeline/revenue targets
Equity
Meaningful stock options in fast-growing company
Remote
On-site in Flatiron HQ (NYC), Monday-Thursday required; flexible remote on Fridays
Benefits & Perks
Company Intelligence
Radar is the global leader in geolocation, processing 1B+ API calls daily for hundreds of millions of devices. Trusted by Fortune 500 and high-growth startups for marketing, fraud, and operations use cases. Raised $85.5M from Accel and Insight Partners; recently moved into new Flatiron HQ and named top 10 best place to work in NYC.
Funding
$85.5M
Customers
Fortune 500 and high-growth startups
Culture
High-performance, ambitious, entrepreneurial; well-resourced with scale (1B+ API calls/day)
Is This Role For You?
- You've built and scaled pipeline in a sales-led B2B SaaS environment and own the metrics obsessively
- You're fluent across paid, SEO/AEO, webinars, content, lifecycle, and ABM-and you know how to measure what actually works
- You thrive as a builder: you want to own the entire demand engine, not just one channel, and you partner closely with Sales on shared outcomes
- You're data-driven and use AI/tools to multiply your output; you automate what's repeatable and focus on strategy and testing
- You want to work on a fast-growing platform with real scale (1B+ API calls/day) and influence a path to $100M ARR
- You prefer to execute within a mature, static demand process-Radar needs a builder who thrives in ambiguity and iteration
- You don't want to be measured on pipeline and revenue; you prefer vanity metrics like impressions or leads without conversion context
- You need fully remote work; this role is on-site Monday-Thursday in NYC with Friday flexibility
Interview Process
Intro call with Brandon Penn (VP of Marketing)
Discuss your demand generation experience, track record in sales-led motion, and approach to building a pipeline engine from scratch
Deep dive with GTM team
Conversation with Sales, GTM Ops, and Customer Success on cross-functional collaboration, account prioritization, and channel strategy
Case study / strategic exercise
Pitch your first 90 days: how you'd audit current demand, prioritize channels, and align with Sales on targets
Executive debrief
Final conversation with leadership on culture fit, growth ambition, and vision for scaling toward $100M ARR
Ready when you are
Interested in this role?
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About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.