The Challenge
Universal Ads is the self-serve platform making premium video ads as easy as social buying. You'll own the paid demand engine from scratch—foundational work exists, but scaling it is critical to their growth trajectory.
Your Mission
Audit existing paid channel performance (Search, Social, CTV) and identify quick wins in budget allocation
Establish testing cadence and baseline performance dashboard across 5+ channels
Refine messaging and copy using AI tools to run 3-5 high-velocity test iterations
Define and document lead scoring framework with GTM Systems team
Scale paid demand budget 2-3x while maintaining or improving ROAS and CAC
Launch and optimize at least 2 new channels beyond initial 5, with proven ROI thresholds
Build repeatable automation workflows reducing manual optimization work by 40%+
Achieve consistent qualified MQL pipeline growth and demonstrate higher-value spender acquisition
KPIs You'll Own
ROAS (Return on Ad Spend)
Revenue generated per dollar spent across paid channels; primary profitability measure.
CAC (Customer Acquisition Cost)
Total paid acquisition cost per converted spender; tracks unit economics efficiency.
Qualified MQL Volume
Marketing-qualified leads meeting ICP criteria; volume and quality combined.
CPA (Cost Per Acquisition)
Cost to acquire a paying customer; aligned with revenue targets and retention metrics.
Channel-Level Performance
Conversion rate, CTR, and cost trends by channel (Google, Meta, LinkedIn, TikTok, CTV, Reddit, YouTube).
Tools & Stack
Your Team
Your Manager
Head of Growth, GTM Systems and BizOps
Current Team
Nascent demand gen function; cross-functional with internal creative, Product, and GTM Systems
New role to scale existing playbook
The Package
Salary
$130K-$160K base
Remote
On-site in New York, United States
Benefits & Perks
Company Intelligence
Universal Ads, part of Comcast, is a self-serve platform enabling brands of any size to buy premium video ads across TV as easily as social, without platform fees. It combines premium, brand-safe content from top media companies with familiar social ad-buying UX.
Is This Role For You?
- You've scaled paid demand programs from zero or early stage and love owning the full funnel
- You're comfortable with hands-on channel management across Search, Social, CTV, and emerging platforms
- You use AI tools (Claude, Cowork, etc.) as productivity multipliers—not theoretical curiosity
- You translate metrics and ROAS into clear executive narratives and strategic recommendations
- You need remote flexibility; this role is on-site in New York
- You prefer agency-style account management over direct P&L ownership
- You're uncomfortable with ambiguity; foundational work exists but scaling playbook is your job
Interview Process
Screening call
Intro to role, team, and your background in demand gen and paid channels
Case study or performance deep-dive
Walk through a past campaign you scaled: channels, metrics, optimization decisions, and learnings
Team interviews
Conversations with Head of Growth and GTM Systems Lead to assess fit and strategic thinking
Final conversation
Likely with senior leadership to discuss vision for demand engine and long-term growth strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Demand Generation Roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.