The Challenge
Amplitude is the leading digital analytics platform trusted by product teams to drive growth. You'll own pipeline generation strategy for a 201-500 person company in a competitive analytics market—this isn't lead generation theater, it's revenue motion.
Your Mission
Map current demand gen funnel, identify bottlenecks in lead-to-pipeline conversion, and establish baseline metrics across channels
Launch 2-3 high-impact campaigns (email, ABM, or content-driven) targeting ICP segments with measurable pipeline contribution
Build cross-functional feedback loops with sales to define what actually constitutes qualified pipeline
Document playbook for repeatable pipeline generation process with clear hand-off criteria to sales
Scale pipeline generation to hit quarterly targets with clear attribution and CAC analysis by channel
Establish ABM framework for enterprise segment with personalized outreach and landing page variants
Optimize lead nurture sequences based on buyer behavior data and sales win/loss feedback
Build content or campaign calendar that feeds sales with consistent pipeline opportunities month-over-month
KPIs You'll Own
Pipeline Generated
Total qualified pipeline dollars influenced or created by demand gen campaigns, tracked monthly and quarterly.
Cost Per Pipeline Dollar
Demand gen spend divided by pipeline generated—your efficiency metric.
Lead-to-Pipeline Conversion Rate
Percentage of leads that sales qualifies as pipeline—measures quality, not just volume.
Campaign Attribution
Revenue influenced by campaigns 6+ months out; tracks true business impact, not just clicks.
Tools & Stack
Your Team
Your Manager
VP or Director of Marketing (likely)
Current Team
Likely small team (1-3 demand gen focused marketers) with support from content and product marketing
Backfill or expansion—details TBD based on growth stage
The Package
Salary
$110K-$150K base
Remote
Hybrid, San Francisco—expect 2-3 days in office
Benefits & Perks
Company Intelligence
Amplitude is the leading digital analytics and product intelligence platform used by enterprise product teams to measure, understand, and improve user behavior. Built for data-driven orgs, Amplitude powers decisions at companies like Databricks, Figma, and others in Fortune 500 orbit.
Team Size
201-500
Customers
Enterprise-focused, product-led analytics
Culture
Data-first, product-obsessed, high bar for metrics and rigor
Is This Role For You?
- You've generated $500K+ in qualified pipeline in a previous role and can tie it to revenue
- You're comfortable with attribution chaos—you know CAC, LTV, and why MQL metrics are incomplete
- You live in spreadsheets: you model scenarios, test hypotheses, and optimize relentlessly
- You can partner with sales ops and product marketing without needing permission from above
- You thrive in hybrid environments and actually show up to SF 2-3x/week
- You think demand gen is just email blasts and webinars—you need strategic thinking beyond tactics
- You can't measure impact or don't care about attribution—vibes-based marketing won't cut it here
- You need full remote flexibility—hybrid in SF is non-negotiable
Interview Process
Initial Screen (30 min)
Hiring manager screens for background in B2B SaaS demand gen and pipeline accountability
Case Study (Take-home, 60 min)
Build a demand gen plan for a hypothetical product segment—they'll want to see strategy, channel mix, and metrics
Cross-functional Panel (60 min)
Meet with sales leader, product marketing, and possibly marketing ops—cultural fit and collaboration matter
Executive Round (30 min)
Close with VP or CMO; expect questions about scalability and 12-month vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Demand Generation Roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.