The Challenge
Xsolla is the operating system for game commerce—powering 1,500+ developers globally. You'll own end-to-end lifecycle marketing for their Partner Network and Lightstream, building Braze from the ground up as the platform's primary operator and internal expert.
Your Mission
Audit and document existing Braze instance; establish clean segmentation logic, naming conventions, and canvas architecture for both verticals
Design and launch welcome/onboarding journeys for Xsolla Partner Network and Lightstream with baseline engagement KPIs tracked
Develop a segmentation framework using behavioural, consent, and engagement data; identify and prioritize first high-value cohorts
Establish IP warming and deliverability monitoring protocol; audit sender reputation and set corrective action thresholds
Execute 8+ multi-step lifecycle campaigns (welcome, nurture, re-engagement, seasonal) across both verticals with documented performance
Build and own a rolling CRM calendar; coordinate promotional and transactional email programmes with product and marketing teams
Implement 1:1 personalization strategy reflecting user behaviour, creator tier, regional context, and engagement history
Serve as Braze SME for cross-functional stakeholders; document platform capabilities and roadmap for expansion into other Xsolla verticals
KPIs You'll Own
Email Engagement Rate (Open, Click, Conversion)
Track baseline and lift across lifecycle journeys; target 25%+ open rate, 5%+ CTR for engaged segments
Sender Reputation & Deliverability
Monitor bounce rates (<2%), spam complaints (<0.1%), and inbox placement; proactively adjust IP warming and list hygiene
Creator/Player Retention by Cohort
Measure impact of lifecycle campaigns on partner retention and player reactivation; track month-over-month churn reduction
Braze Platform Health
Audit segment accuracy, canvas performance, and documentation completeness quarterly; track cost per send and segmentation efficiency
Tools & Stack
Your Team
Your Manager
VP of Marketing
Current Team
Onboarding agency (during ramp), product, data, and creative stakeholders
New role—building CRM function from ground up
The Package
Salary
$110K-$140K base
Remote
On-site (Los Angeles, California)
Benefits & Perks
Company Intelligence
Xsolla is a global video game commerce company powering fund, distribute, market, and monetize tools for 1,500+ developers (indie to AAA). Headquartered in Los Angeles, Xsolla acts as merchant of record across global markets.
Customers
1,500+ game developers globally
Is This Role For You?
- You're Braze-certified or deeply proficient in the platform; you live and breathe lifecycle marketing craft
- You own strategy *and* execution—no hiding behind 'coordination'; you build without needing dev handholding
- You love data: segmentation, personalization, and measurable impact drive your decision-making
- You thrive in ambiguity; this role builds CRM from scratch across two distinct verticals with competing needs
- You prefer coordinator role or campaign management only; this demands strategic ownership and platform mastery
- You lack hands-on Braze (or equivalent CDP) experience; you'll struggle with day-one independence
- You're remote-first; this role is on-site in Los Angeles
- You need heavy process/governance; Xsolla expects you to define it yourself
Interview Process
Initial Screen
Confirm Braze expertise, CRM strategy experience, and on-site availability
Braze Case Study
Walk through a lifecycle campaign you've owned end-to-end; discuss segmentation, personalization, and performance
Strategy Deep-Dive
VP of Marketing discusses CRM roadmap vision, cross-functional collaboration, and how you'd approach two distinct verticals
Cross-Functional Panel
Meet product and data stakeholders; discuss how you'd translate their needs into Braze journeys
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.