Director, Lifecycle Marketing

You Will Be

Lifecycle Marketing Strategy & Team Leadership

• Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients).
• Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews.
• Support new business efforts through audits, proposals, and sales presentations (5-10% of time).
• Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning (1-2 direct reports).
• Establish scalable team processes, playbooks, and quality standards.
• Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies - ensuring alignment with clients' business goals.
• Provide strategic guidance across major CRM and automation platforms (e.g., Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable). Ability to be hands-on in platforms to build and support where needed.
• Partner with cross-functional teams (Analytics, Engineering, Creative) to develop integrated customer experiences.

Testing, Optimization & Analytics

• Establish measurement frameworks and KPIs aligned with business objectives.
• Drive experimentation strategies (messaging, creative, channel mix) to optimize performance.
• Use performance data and insights to identify strategic opportunities for revenue, retention, and lifetime value growth.
• Champion AI-driven workflows and ensure compliance with deliverability, privacy, and data governance standards.

You Must Have

• 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
• Experience leading and developing cross-functional team members or direct reports.
• Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth.
• Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing.
• Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders.
• Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders.
• Experience supporting business development efforts including audits, proposals, and strategic sales presentations.
• Strong analytical skills with experience translating complex performance data into actionable business recommendations.
• Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes.
• Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems.
• Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar.
• Passion for innovation, AI, and continuously evolving lifecycle marketing best practices.