The Challenge
MS NOW is launching a brand-new subscription experience and needs someone to build their entire lifecycle marketing playbook from the ground up. You'll own customer journeys across email, SMS, push, and in-app-orchestrating acquisition, onboarding, and retention for a major news streaming platform.
Your Mission
Design and document the complete customer lifecycle framework and segmentation strategy across all CRM channels
Audit current MarTech stack and define technical requirements for campaign orchestration and personalization
Build and deploy 3-5 foundational automated campaigns (welcome series, engagement, re-engagement, churn prevention)
Establish baseline metrics dashboard for email, SMS, push, and in-app performance across all channels
Scale lifecycle campaigns to drive measurable improvements in subscriber retention rate by 15%+
Complete A/B testing framework and run 8+ experiments across channels to optimize engagement and conversion
Partner with Product to implement data capture best practices and grow CRM database by 25%+
Present quarterly business review showing channel health metrics, ROI by campaign type, and strategic recommendations for next phase
KPIs You'll Own
Email Engagement Rate
Open rate, click-through rate, and conversion rate tracked by segment and campaign type.
SMS Response & Conversion
Opt-in rate, click-through rate, and subscriber action rate from SMS campaigns.
Subscriber Retention Rate
Percentage of subscribers retained month-over-month and cohort-based churn rate by acquisition channel.
Database Growth Rate
Net new CRM subscribers acquired per month through app onboarding, registration flows, and newsletter signup events.
Campaign ROI
Revenue generated per dollar spent on promotional and lifecycle campaigns across all channels.
Channel Preference Score
Engagement and conversion performance by channel (email vs SMS vs push vs in-app) to inform budget allocation.
Tools & Stack
Your Team
Your Manager
Director, DTC Subscriber Growth
Current Team
Growing DTC lifecycle marketing team reporting into subscriber growth function
New role building out CRM capability for MS NOW subscription launch
The Package
Salary
$120K-$150K base
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
Versant is a publicly traded media powerhouse combining cable networks (USA Network, CNBC, MS NOW, Oxygen, E!, SYFY, Golf Channel) with DTC brands like Fandango, Rotten Tomatoes, GolfNow, and SportsEngine. They're building a new subscription experience for MS NOW and need best-in-class lifecycle marketing to drive growth.
Customers
MS NOW subscribers, cable/streaming audiences
Culture
Innovation-driven, entrepreneurial, embracing change
Is This Role For You?
- You've spent 5+ years hands-on in Braze, Sailthru, or similar platforms building campaigns, not just reviewing them
- You think like a builder-you want to establish processes, define segmentation strategies, and own implementation end-to-end
- You're obsessed with testing, measurement, and turning customer behavior data into personalization that actually lifts retention
- You can partner cross-functionally (product, editorial, partnerships) without getting bogged down in politics
- You need remote flexibility-this is full-time on-site in NYC with no work-from-home option
- You're looking for a strategic-only role; this is executional with hands-on keyboard time building campaigns daily
- You haven't actually built campaigns in a CRM platform; theory and experience managing agencies don't cut it here
Interview Process
Screening Call
Initial conversation with recruiter about your DTC/CRM background, tools experience, and interest in the MS NOW mission
Hiring Manager Interview
Deep dive with Director, DTC Subscriber Growth on your approach to lifecycle strategy, segmentation, and cross-functional collaboration
Case Study / Portfolio Review
Walk through 2-3 campaigns you've built-explain targeting, personalization logic, results, and what you'd do differently
Cross-Functional Panel
Meet with Product, Editorial, and Ad Sales stakeholders to assess collaboration fit and understanding of their needs
Offer & Close
Finalized by Director with details on team, roadmap, and day-one priorities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.