Senior Lifecycle Marketing Manager (DE/EN) (f/m/x)

About The Company

Tomorrow University: A Next-Generation University for Impactful Careers

Education is the most powerful lever for driving the transition to a sustainable society. That’s why we’ve built a university dedicated to educating and empowering the change-makers of tomorrow. We offer accredited degree programs designed to equip learners with 21st-century competencies while providing access to a world-class network of experts to maximize their impact.

As a remote-first institution, we use technology and AI to enable flexible, personalized learning - accessible from anywhere in the world.

We are proud to be the first EdTech startup in Europe with a fully state-recognized university license and to be ranked among the

Top 20 EdTech startups globally

.

Our Inspiration

We believe that transforming education requires rethinking how we teach. At Tomorrow University, we move beyond the traditional, teacher-centered approach and embrace

a student-centric learning model

. Our goal is to equip learners with the essential skills and mindset needed to create global impact, supported by a vast network of change-makers.

Our Mission

At Tomorrow University, we leverage

science and technology

to enhance learning while fostering a global community for continuous growth and impact. Our students learn by

applying their knowledge to real-world challenges

and engaging with world-class educators, mentors, and partners from around the globe.

Be aware that all of our positions are completely Remote but our working hours are Central European Time (+/- 2h)

About The Role

Every month, hundreds of people raise their hand for a Tomorrow University degree. Too many go quiet before they apply. Your job is to change that.

As our

CRM and Lifecycle Marketing Manager

, you own one number: how many leads become applicants..

From the moment a lead enters our funnel, you design the journey that turns curiosity into application: the messages, the moments, the events. You run the activation engine for warm leads, and the win-back engine for the ones who went cold.

You sit in marketing but work closely with sales. Their weekly funnel review is your weekly funnel review. You are jointly accountable for the conversion numbers, not just the campaigns you shipped.

If you believe a CRM should treat every lead as a person rather than a row in a database, and you want to prove it at scale with AI, this role is for you.

What You'll Own

🎯 Convert warm leads into applications, fast

• Own the journey from new lead to application across email, WhatsApp, and product.
• Design the sequences that move warm leads from interest to action..
• Own the messaging, the channels, the experiments, and the number on the dashboard.
• Be accountable for outcomes, not activity.

🔁 Build a working reactivation engine

• Turn thousands of dormant leads who once raised their hand into a renewable source of pipeline.
• Design win-back journeys, last-chance flows, re-engagement events, quizzes, assessments, and program previews.
• Build the playbook for what works, by persona and by program.
• Own the monthly recycle rate.

📊 Optimise the funnel with data

• Live in the post-lead funnel: MQL, SQL, Application, Student. Find the drop-offs. Run the experiments.
• Build the dashboards and rituals that turn CRM data into decisions.
• Translate insights into concrete changes in segmentation, messaging, timing, and channel mix.

✍️ Write CRM content that converts (DE & EN)

• Write the lifecycle emails, WhatsApp messages, in-app nudges and reactivation sequences that people actually open and act on.
• In German and English. Both languages perfectly bilingual
• Translate complex academic content into clear, human, motivating words.
• Design banners, event covers and one-pagers in Canva or Figma.

🤝 Work hand in hand with marketing and sales

• Own lead handover, SLAs, lead quality and the feedback loop with sales and admissions.
• Improve the lead-to-student journey based on what sales actually hears in conversations.
• Make sure CRM journeys serve what sales needs in their pipeline.

🤖 Shape our AI personalisation strategy

• As a CRM Managerbuild the technical pipeline. You decide what runs through it.
• Define the personas, the voice, the prompts and the editorial guardrails.
• Make every lead receive messaging that feels written for them, at scale and on brand.

What You Bring

• 3 to 6 years of experience in lifecycle marketing, CRM, growth or marketing operations, ideally in a fast-paced B2C or B2B2C environment.
• Working fluency in HubSpot (or comparable platform). You can build a workflow, debug a sequence and pull a report without help. You see CRM as a means to more students, not as a craft in itself.
• A proven track record of running lead activation and reactivation campaigns with measurable impact. You can point to numbers that moved because of you.
• Exceptional writing in German and English (C2+ in both), with a clear, human, motivating tone.
• Sharp analytical chops: comfortable in spreadsheets and BI tools, able to turn funnel data into concrete, prioritised changes.
• Prior hands-on experience using AI for personalisation at scale, ideally in CRM or lifecycle, is a plus.
• Prior experience in higher education is a plus.
• A strong aesthetic sense and the ability to design basic assets in Canva or Figma.
• Ownership, curiosity, and a bias toward doing.
• A genuine belief that education can change lives.

What Matters To Us

We’re looking for people who thrive in a dynamic, mission-driven environment. These traits are especially important to us:

• Ownership & Independence, You take initiative and get things done
• Collaborative Mindset, You enjoy working across teams and disciplines
• Clear & Thoughtful Communication, You know how to adapt your message to different audiences
• Integrity, Curiosity & Growth, You’re honest, open-minded, and always looking to learn
• Proactivity & Drive, You bring energy and momentum to your work
• Commitment to Execution, You don’t just dream big-you make things happen
• Passion for Sustainability, Entrepreneurship & Technology, You care deeply about building a better future

Perks & Benefits

🚀 Work from anywhere, anytime

Our flexible work culture gives you the freedom to design your day. Need a change of scenery? We offer a co-working space budget so you can connect and collaborate wherever you are.

🌱 Grow with us

At Tomorrow University, we foster lifelong learning. You’ll have access to our innovative programs and be part of a culture that encourages continuous growth-personally and professionally.

🌍 Travel the world together

Twice a year, we bring the whole team together for a week-long Workation somewhere in Europe-think bonding, brainstorming, and big ideas in beautiful places.

🌴 Time to recharge

You’ll get

25 vacation days

per year, plus public holidays based on your location.

Ready to shape the future of education and make an impact? Join us and help reimagine how we learn, grow, and build a better tomorrow.

At Tomorrow University, we believe in your potential-not your paperwork. Degrees are great, but your drive matters even more 🚀

Compensation

As an international remote-first organisation, compensation is benchmarked against role level, experience, internal equity, and local market conditions in the candidate’s country of residence. The advertised range reflects the base salary for this role. Depending on the role and seniority level, additional compensation components, such as VSOPs, may also be offered.

By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.