Director, Lifecycle Marketing

About Rocket Lawyer We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered. We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge! About Your Role We are seeking an innovative, analytical Lifecycle Marketing leader to lead a high-performing team and support continued business growth. In this highly visible role, you will own the execution and evolution of critical product notification, nurture and engagement programs that are the lifeblood of the Rocket Lawyer business. This leader is the embodiment of a modern lifecycle marketing team's "flow state," demonstrating a signature combination of audience strategy, data management, technology, flawless execution, and continuous optimization. You are comfortable navigating a matrixed organization, actively collaborating across Marketing, Product, Engineering, Data, and Finance/BI functions informing strategies and campaigns, and utilizing all elements of customer behavioral data to optimize program outcomes. You are a skilled people manager, focused in equal measure on execution and sharing your expertise and experience to further develop and mentor your talented team members. How You Will Make a Difference Day To Day Lead the diverse, global team of lifecycle marketing specialists responsible for campaign and program delivery / optimization in email, push and SMS. Ensure appropriate resourcing and the development necessary for career growth and to meet evolving business needs.Design, build and optimize the notification, nurture and awareness programs to engage customers where they are and bring them back into the product experienceBe the business owner for the data and critical technologies necessary for lifecycle marketing program delivery today and ensure future readiness: customer data, audience creation, behavioral events, dynamic content. Stay up to date with the pace of change in the lifecycle marketing technologies, bringing relevant insights and requirements back to the business for continuous experimentation and innovation.Actively collaborate with Marketing, Product, Technology, Data Eng and BI team members to communicate lifecycle marketing requirements and launch/optimize programs aligned to established business launch cyclesLeverage customer data and program insights to deeply understand audience behavior, interests and intentions to fuel shared audience creation for consistent messaging for omni channel program executionParticipate in quarterly and annual planning, bringing insights to inform strategies and prioritization for necessary innovations of the technologies and data needed for program execution and business impactDeliver the weekly, monthly, quarterly reporting and insights into program performance. Actively and creatively addressing challenges in order to meet/exceed established targets What You’ll Need 10+ years of relevant lifecycle marketing experience within a high velocity, marketing driven online business: Consumer/ProSumer, PLG, SaaS preferred Familiarity with Segment CDP and Iterable preferredTrack record of driving measurable increases in program efficacy and process efficiency within high volume programsTrack record of global team management and development Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team! Benefits & Perks Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)Unlimited PTOCompetitive salary packagesLife insuranceDisability benefitsSupplemental Optional Life Insurance BenefitsFSA Options OptionalHSA with Company Match401k program with Company MatchWellhub & ClassPass fitness platformsComprehensive Pet Insurance optionsFinancial Wellbeing & Student Loan Program accessAccess to additional Mental Health & Wellbeing resourcesPre-tax Commuter/Transit BenefitsFree Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates Interview Process Recruiter Phone ScreenRole Assessment(s)Hiring Manager InterviewPanel InterviewsFinal Interview Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to hr@rocketlawyer.com. Compensation Base salary range by location: San Francisco Bay Area, CA: $198,300 - $250,000California (outside of San Francisco Bay Area): $183,000 - $215,800Colorado: $168,000 - $198,000Utah, Arizona, and North Carolina: $158,000 - $186,000 Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process. In addition to base salary, this role may include variable compensation and be eligible for an equity grant, depending on the position and level. Base Salary Range $158,000—$250,000 USD By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.