The Challenge
Picnic is disrupting workplace food delivery across a $80B market projected to hit $500B+ by 2030. You'll own the entire CRM engine—from email design and segmentation to conversion optimization—building scalable marketing processes from the ground up.
Your Mission
Audit and optimize existing email campaigns: establish baseline metrics (open rate, CTR, conversion), run initial A/B tests on subject lines and send times, and document all audience segments with clear segmentation logic
Build a HubSpot automation framework: create 3-5 core workflows (welcome series, onboarding, re-engagement) with proper triggers and scoring to reduce manual execution
Develop a monthly marketing metrics dashboard: track email performance, landing page conversions, customer acquisition cost, and campaign ROI with clear ownership of data quality
Create a sales support collateral repository: audit all existing materials, establish a naming convention and version control system, and produce 2-3 new assets (one-pagers, case studies)
Achieve measurable lift in key CRM metrics: increase email open rates by 15%, click-through rates by 20%, and conversion rates by 25% through continuous A/B testing
Scale segmentation strategy: build audience segments based on customer behavior, company size, and engagement stage to enable personalized campaign messaging at scale
Establish competitive intelligence cadence: publish monthly market trend analysis and prospect source recommendations to inform go-to-market strategy
Own marketing process documentation and training: create runbooks for campaign execution, segment creation, and reporting; train sales/ops teams on CRM best practices
KPIs You'll Own
Email Open Rate
Track open rates by segment and campaign to identify messaging resonance and optimize send times.
Click-Through Rate (CTR)
Measure CTR across email campaigns and landing pages to validate copy effectiveness and design impact.
Conversion Rate
Monitor end-to-end conversion rates from email click to demo booked or customer acquired.
Customer Acquisition Cost (CAC)
Calculate blended CAC by campaign and channel to assess marketing ROI and budget allocation.
Segmentation Accuracy
Measure the performance lift of segmented vs. non-segmented campaigns to validate audience definition quality.
A/B Test Velocity
Track number of tests launched monthly to ensure continuous optimization cadence.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Marketing Lead
Current Team
Appears to be early-stage marketing team with gaps in CRM expertise
New role to build out CRM and email marketing capabilities
The Package
Salary
$45K-$60K USD equivalent
Remote
On-site, Bogotá, D.C., Colombia
Benefits & Perks
Company Intelligence
Picnic reinvents workplace food delivery by partnering with top local restaurants and batching orders to provide high-quality meals at scale. The platform eliminates fees and tips while creating a seamless lunch experience for both employees and employers.
Culture
Collaborative, mission-driven, focused on solving real workplace problems in a massive market
Is This Role For You?
- You're a HubSpot power user comfortable building workflows, segmentation logic, and complex automation from scratch
- You love A/B testing and can back up creative decisions with data—you won't ship a campaign without validating it
- You can wear both hats: write compelling copy AND dive into backend analytics to decode performance
- You thrive building processes and systems independently; ambiguity energizes rather than paralyzes you
- You're fluent in English (written and spoken) and excited to work in Colombia's growing tech ecosystem
- You need hand-holding or prefer highly structured roles—this requires autonomy and process-building from day one
- You see CRM as a 'set it and forget it' channel; you need to want optimization baked into your DNA
- English proficiency is weak; international collaboration and content creation are core to the role
- You're uncomfortable with data and analytics—metrics literacy is non-negotiable here
Interview Process
Initial Screening
Conversation with Hiring Manager about CRM background, HubSpot experience, and data fluency
Technical Assessment
Live or take-home exercise: review sample campaign performance data, recommend optimizations, propose A/B test strategy
Campaign Strategy Deep Dive
Present a sample email campaign you've built—segmentation rationale, copy approach, metrics tracking plan
Leadership Conversation
Meet with VP/Director to discuss scaling CRM processes, strategic thinking, and growth mindset fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.