Operations Manager, Lifecycle Marketing

Accountabilities:

• Lead end-to-end lifecycle campaign execution in Iterable, including journey building, campaign setup, audience creation, and multi-channel deployment across email, SMS, and push notifications.

• Build, maintain, and optimize audience segmentation frameworks, suppression logic, and dynamic targeting systems to ensure accurate and timely messaging.

• Own campaign execution workflows from setup through QA, launch, monitoring, and post-launch validation to ensure consistency and accuracy at scale.

• Develop and continuously improve QA processes covering rendering, links, tracking, targeting validation, compliance, and data accuracy.

• Maintain lifecycle marketing infrastructure, including documentation, segmentation standards, and audience generation processes to support scalable execution.

• Implement process improvements and automation using AI tools or scripting to increase operational efficiency and reduce manual work.

• Support structured experimentation programs, including A/B testing and holdouts, aligned with defined measurement frameworks.

• Coordinate operational execution for additional channels such as direct mail and phone outreach, including list preparation, vendor coordination, and timeline management.

Requirements:

• 5+ years of experience in marketing operations, lifecycle marketing, or campaign execution in high-volume or regulated environments.

• Strong hands-on expertise with Iterable, including building campaigns, journeys, segmentation, and QA processes.

• Experience executing lifecycle campaigns across email, SMS, push notifications, and in-app messaging channels.

• Solid understanding of audience segmentation logic, data structures, and campaign measurement frameworks.

• Experience collaborating with data and engineering teams to resolve data dependencies and improve marketing infrastructure.

• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.

• Proven ability to build operational workflows, documentation systems, and scalable QA processes.

• Experience using AI tools to support marketing operations and execution efficiency.

• Nice to have: experience with direct mail or phone outreach operations and familiarity with digital health or SaaS environments.

Benefits:

• Competitive salary range: $110,000, $125,000 per year.

• Annual bonus eligibility based on company, team, and individual performance.

• Medical, dental, and vision insurance coverage.

• 401(k) retirement plan (based on eligibility).

• Paid parental leave and family support programs.

• Flexible PTO and paid holidays.

• Employee assistance and mental health support programs.

• Remote-friendly work environment within the United States.

• Opportunity to work in a mission-driven organization focused on preventive health innovation.

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