The Challenge
Banco Azteca's digital ecosystem needs someone who owns every CRM campaign from validation to reporting. You'll be the operational backbone ensuring flawless launches across acquisitions, activations, and recoveries for their mobile banking and commerce apps.
Your Mission
Master CleverTap end-to-end: build expertise validating segmentations, journeys, and campaign specs before any launch
Establish weekly/monthly reporting cadence with real performance data (open rates, click rates, conversion funnels) for all three brands
Create and document launch checklist (segmentation validation, copy review, deeplink testing, creative assets QA) to prevent errors
Build stakeholder communication protocol with Growth, Product, and ops teams for incident escalation and resolution tracking
Reduce campaign launch defects by 50% through rigorous pre-launch validation and documented QA processes
Drive measurable improvements in key CRM metrics: lift user retention by 3-5%, improve re-engagement rates for dormant users
Own technical troubleshooting on CleverTap platform—diagnose segmentation issues, journey breakpoints, and data quality problems
Develop training documentation and mentorship for junior team members on platform operations and campaign best practices
KPIs You'll Own
Campaign Launch Success Rate
% of campaigns launched without critical errors or rollbacks on first deployment
Weekly Reporting Timeliness
On-time delivery of campaign performance reports with open rate, CTR, conversion, and ROI metrics
Incident Resolution Time
Average time from critical issue report to fix implementation across all active campaigns
User Engagement Lift
Month-over-month improvement in retention, activation, and reactivation rates driven by optimized CRM journeys
Segmentation Accuracy
Validation that audience segments match campaign intent with zero unintended audience exclusions
Tools & Stack
Your Team
Your Manager
Likely Growth or Marketing Manager (title not specified)
Current Team
Team composition not specified—you'll be operational hub for three brands (Banco Azteca, Shopinbaz, Baz Negocio)
New hire to fill Owned Media/CRM operations gap
The Package
Salary
$45K-$60K MXN annually
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
Banco Azteca is a major Mexican financial services player with digital-first banking (Banco Azteca app), e-commerce (Shopinbaz), and business banking (Baz Negocio). They're investing heavily in mobile user engagement and CRM automation to drive customer lifecycle value.
Customers
Millions of retail and business banking customers across Mexico
Culture
Growth-focused fintech org with emphasis on operational excellence and data-driven decision making
Is This Role For You?
- You've run CRM campaigns at scale in CleverTap, Iterable, Klaviyo, or similar platforms—and you know segmentation logic inside out
- You obsess over launch quality: you manually validate every campaign element before it goes live because broken emails hurt metrics and trust
- You're fluent in fintech/banking context: mobile banking apps, customer acquisition funnels, retention mechanics, user reactivation
- You love data: you generate your own reports, spot trends, recommend optimizations backed by numbers
- You expect a fully remote setup—this is 100% on-site in Mexico City, no flexibility
- You need a manager who codes your dashboards for you—you'll be hands-on in CleverTap/SFMC building your own
- You lack hands-on platform experience: theory only, no practical campaign launch experience, won't cut it here
Interview Process
Initial Screening
Hiring manager validates CRM/Owned Media background and CleverTap or equivalent platform proficiency
Technical Deep Dive
Walk through a past campaign: how you segmented, validated, launched, reported on it. Expect platform-specific questions
Fintech Context Check
Discussion of banking/mobile app user behavior, retention mechanics, regulatory considerations in financial marketing
Operational Scenario
Case study: critical bug found 2 hours before campaign launch. How do you triage, communicate, solve?
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.