Lifecycle Marketing Manager, Retention

About the Role We're looking for a technically strong, operationally excellent Lifecycle Manager to own the strategy and execution of our retention program. This role sits at the intersection of lifecycle strategy, technical platform ownership, and cross-functional execution - and is critical to Grow Therapy's ability to move retention metrics at scale in 2026 and beyond.You'll work closely with the Lifecycle Lead, who sets the strategic direction, and own the program roadmap, technical buildout, and day-to-day execution from there.

What You Will Be Doing Program Ownership

Own the retention program roadmap, translating strategic direction into a prioritized, sequenced plan with clear milestones Drive concurrent retention initiatives across customer touch points, such as email, push, in-app, SMS, and direct mail, with minimal oversight Establish and maintain a repeatable experimentation cadence tied directly to Lifecycle OKRs Surface insights and communicate impact and opportunities to stakeholders clearly and proactively Technical Execution Own technical buildout and maintenance of lifecycle programs in enterprise ESP platforms - including complex journeys, API-triggered sends, segmentation, personalization, and A/B testing Lead significant work streams during platform migrations and infrastructure projects, including journey rebuilds and QA Own HTML email builds, template management, and platform documentation Identify and resolve technical bottlenecks independently and with technical stakeholders Cross-Functional Coordination Serve as the primary lifecycle point of contact for Product, Growth, Creative, Data, and Eng on retention initiatives Manage stakeholders, timelines, feedback loops, and launch readiness across teams

You Will Be a Good Fit If You

Have 5+ years of experience in lifecycle, retention, or marketing automation - with at least 2 years owning a channel or program end-to-end Are deeply comfortable in enterprise lifecycle platforms - Braze or Iterable experience strongly preferred; Customer.io also relevant Have navigated a platform migration or major technical transition before Are operationally excellent: you build process, document everything, and don't let things fall through the cracks Are technical enough to build complex journeys, understand data architecture, and work fluently with Eng - without being an engineer yourself

Employment Type: Full Time, Exempt

Base Compensation: The base compensation range for this position is $144,000–$168,000 USD Annually

This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).

The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

If you do not meet every single requirement but are excited about the role, we encourage you to apply. At Grow, we know the strongest candidates bring more than what is listed on a resume.