The Challenge
Grant Cardone Enterprises is scaling their customer retention machine. You'll own the entire lifecycle marketing strategy—from segmentation to automation to LTV optimization—leading a small team and directly impacting revenue through smarter, data-driven customer journeys.
Your Mission
Audit current CRM architecture, segmentation logic, and automation workflows in HubSpot; identify quick wins for engagement lift
Build and document lifecycle marketing playbook covering onboarding, nurture, retention, and reactivation sequences
Establish baseline LTV, retention, and email/SMS performance dashboards with clear KPI targets for leadership
Onboard and structure team of 2-3 marketers with clear ownership of campaigns, testing, and reporting
Launch 3-4 new automated lifecycle programs (abandoned cart, win-back, VIP nurture) yielding 15%+ lift in retention metrics
Implement rigorous A/B testing framework across subject lines, send times, creative, and cadence; document learnings in playbook
Increase email list engagement (open rate, click rate) by 20%+ through advanced segmentation and personalization
Present quarterly business review to leadership showing LTV growth, cohort performance, and ROI on lifecycle initiatives
KPIs You'll Own
Customer Lifetime Value (LTV)
Total predicted revenue per customer across entire relationship; track by cohort and acquisition channel.
Email/SMS Open & Click Rates
Engagement velocity across all lifecycle programs; benchmark against industry and test improvements via A/B testing.
Retention Rate (by cohort)
Percentage of customers retained over time (30/60/90 day windows); primary lever for LTV growth.
Revenue per Email/SMS Sent
Direct revenue attribution from lifecycle campaigns; measure ROI and optimize send frequency and audience selection.
Automation Trigger Performance
Conversion rate, revenue, and engagement for each automated journey; iteratively optimize entry conditions and messaging.
List Health (Deliverability)
Bounce rate, unsubscribe rate, spam complaints; maintain <0.3% bounce, >98% inbox placement.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or CMO
Current Team
Team of 2-3 lifecycle/CRM marketers reporting to this role
Backfill or expansion role; you'll build and structure the team
The Package
Salary
$120K-$160K base
Remote
On-site | Aventura, FL (no remote flexibility indicated)
Benefits & Perks
Company Intelligence
Grant Cardone Enterprises is a high-growth company focused on sales, marketing, and business scaling. They operate a customer-centric business model with emphasis on lifetime value and retention-driven revenue growth.
Culture
Performance-driven, data-obsessed, customer-first mindset with focus on measurable business outcomes.
Is This Role For You?
- You've built and scaled lifecycle programs that measurably increased LTV and retention (7+ years proven track record)
- You're hands-on with HubSpot automation, segmentation, and reporting—not just strategic direction
- You love A/B testing and optimization; you obsess over metrics and can translate data into storytelling for leadership
- You thrive in on-site, fast-paced environments and are energized by performance-driven cultures
- You're comfortable managing small teams and building process/structure from scratch
- You need remote work or flexible location; this is 100% on-site Aventura, FL
- You're purely strategic and uncomfortable getting hands-on with CRM platforms, segmentation, and campaign execution
- You lack direct team leadership experience or prefer individual contributor roles
- You're not data-driven or skeptical of A/B testing and optimization culture
Interview Process
Phone Screen
Recruiter/hiring manager conversation about lifecycle background, team leadership experience, and HubSpot expertise.
Technical Deep Dive
Walk through past lifecycle campaign wins, segmentation strategy, automation builds, and A/B testing methodology.
Leadership Conversation
Discuss team management style, how you develop talent, and examples of scaling teams in fast-paced environments.
Case Study/Presentation
Likely asked to present a lifecycle optimization strategy or past campaign performance analysis to senior leadership.
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.