The Challenge
Berger-Levrault is a 2,200-person European software leader serving public sector and healthcare. You'll own the entire CRM playbook for their Documents division-from campaign strategy to ecommerce merchandising-driving customer acquisition and retention across 40,000 global clients.
Your Mission
Map current CRM tech stack, audit data quality across customer base, and establish baseline metrics for email, conversion, and AOV
Launch 3 segmented B2B email campaigns targeting new markets in collectivities, healthcare, and education verticals
Define and implement a content calendar for the online shop (product highlights, promotions, category updates)
Build stakeholder alignment with 4 product managers and sales leadership on campaign roadmap and success metrics
Achieve 15%+ lift in campaign conversion rates through A/B testing and audience segmentation refinement
Increase average order value by 12% through strategic merchandising, upsell campaigns, and checkout optimization
Deploy marketing automation workflows for nurture sequences across top 3 customer segments
Deliver competitive analysis report with 5+ actionable CRM and martech strategy recommendations
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track engagement on B2B campaigns by segment; target 25%+ open, 3.5%+ CTR
Conversion Rate & Average Order Value
Monitor ecommerce funnel health and transaction size; benchmark against prior quarters
Customer Acquisition Cost (CAC) & Lifetime Value (LTV)
Measure efficiency of campaign spend relative to customer revenue and retention
Data Quality Score
Track completeness, accuracy, and freshness of CRM database; aim for 90%+ usable records
Campaign ROI by Vertical
Attribution and profitability analysis across collectivities, health, education, and personnel segments
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Marketing or VP Growth
Current Team
4 product managers (collectivities, health, HR/personnel, education), marketing team, and commercial sales team
Direct hire; CDD (fixed-term contract)
The Package
Salary
€45K-€50K base
Variable
€5K annual bonus
Remote
Hybrid: on-site 3 days/week in Boulogne-Billancourt; 2 days remote
Benefits & Perks
Company Intelligence
Berger-Levrault is a €XXM French software publisher and European leader in HR, financial management, and maintenance solutions for public sector, healthcare, education, and industrial clients. Operating in Europe, Morocco, and Canada with 40,000 customers globally and 2,200 employees committed to secure, accessible digital transformation.
Team Size
2200
Customers
40000
Culture
Engaged, impact-driven teams focused on societal, economic, and environmental responsibility through trusted digital solutions.
Is This Role For You?
- You have 3+ years hands-on CRM, email marketing, or growth marketing experience-not theory
- You've built and shipped multi-channel campaigns targeting B2B segments (verticals, personas, account types)
- You're comfortable with data: analytics, A/B testing, metrics-driven iteration, and getting your hands dirty in spreadsheets
- You thrive owning a P&L end-to-end: acquisition, retention, merchandising, and reporting
- You need full remote work; this is 60% on-site in Paris suburbs
- You're generalist or brand-focused; this needs deep CRM and ecommerce operational chops
- You can't navigate French workplace culture or lack French language capability (critical for cross-functional collaboration)
- You expect equity or rapid scaling; this is a stable, established company with predictable growth
Interview Process
Screening call
Recruiter validates CRM/growth experience, French fluency, and on-site availability
Case study or take-home
Design a CRM campaign or analyze a fictional dataset; expect 2-3 hours
Manager interview
Deep dive on strategy, metrics, tools, and cross-functional collaboration; may include product mgmt team
Final round
Likely senior leadership (Head of Marketing, VP Growth) or team fit with product managers
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.