The Challenge
Aplazo is a fintech player in Mexico built on credit and customer retention. You'll own the entire CRM lifecycle—from strategy through execution—driving LTV and profitability through smarter customer journeys and automation.
Your Mission
Map current CRM tech stack, audit existing automation flows, and identify 3-5 quick wins for campaign performance improvements
Execute 2-3 A/B tests on high-impact customer communications with SQL-backed audience segmentation and documented learnings
Build a repeatable project intake and measurement framework that aligns Marketing, Product, and Credit on success metrics
Own delivery of one end-to-end CRM initiative (new lifecycle segment, retention campaign, or automated journey) from design through launch
Establish baseline LTV, GMV, and profitability KPIs across customer cohorts; implement monthly reporting cadence with actionable insights
Design and operationalize 4-5 scalable automated customer journeys (welcome, engagement, win-back, churn prevention) reducing manual touchpoints by 40%+
Lead cross-functional CRM strategy review; present data-backed recommendations for product, pricing, or communication changes to leadership
Mentor junior team members on SQL best practices and CRM automation; document processes and playbooks for repeatability
KPIs You'll Own
Customer Lifetime Value (LTV)
Track average revenue per user cohort over time; segment by acquisition channel and credit product.
Gross Merchandise Volume (GMV)
Monitor total transaction value flowing through automated journeys and campaigns you own.
Campaign Engagement Rate
Measure open, click, and conversion rates on email and in-app communications; benchmark against baselines.
Churn & Retention Rate
Track cohort retention month-over-month; attribute improvements to specific lifecycle interventions.
Profitability per Segment
Calculate net margin by customer segment after accounting for acquisition, servicing, and credit costs.
Tools & Stack
Your Team
Your Manager
Head of CRM or Chief Growth Officer (assumed)
Current Team
Cross-functional: Marketing, Product, Credit, Data teams
New role or backfill not specified; appears to be growth of CRM function
The Package
Salary
$55K-$75K MXN annual base (estimated 2026 Mexico City market for mid-level CRM specialist)
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
Aplazo is a Mexican fintech focused on credit and customer lifecycle. The role sits at the intersection of marketing, product, and data—driving retention and LTV through smarter CRM strategy and automation.
Culture
Merit-based, data-driven, inclusive hiring; explicit non-discrimination policy
Is This Role For You?
- You have 2+ years in CRM, Growth, Product Marketing, or Data Marketing—ideally in Startup or Fintech
- SQL, Excel, and CRM automation tools feel natural to you; you think in segments and cohorts
- You're process-obsessed: you love designing workflows that scale and reduce friction
- You're results-driven and can translate metrics (LTV, GMV, retention) into strategy
- You're fluent in Spanish and English and thrive in cross-functional collaboration
- You need remote flexibility; this role is on-site in Mexico City
- You're uncomfortable with SQL, data analysis, or Excel—these are core to the job
- You prefer execution-only roles and want to avoid project leadership and process design
Interview Process
Initial screen
Confirm experience in CRM/Growth and technical skills (SQL, Excel, CRM tools)
Technical assessment
SQL query and/or Excel case study; likely around audience segmentation or campaign analysis
Project walkthrough
Deep dive on a past CRM or Growth initiative: scope, metrics, execution, outcomes
Cross-functional panel
Conversations with Marketing, Product, and/or Credit leads to assess collaboration fit
Final offer discussion
Role clarity, expectations, onboarding plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.