The Challenge
AWS needs someone who can translate customer journey strategy into technical reality using Adobe Experience Platform. You'll own the technical implementation of complex, data-driven marketing experiences that drive adoption across their massive customer base.
Your Mission
Master Adobe Experience Platform configuration and build your first 3-5 production journey workflows with proper segmentation and personalization rules
Document technical implementation standards and best practices for journey components to enable team scalability
Partner with Digital Strategists to technically validate 2-3 key journey frameworks and identify feasibility gaps
Establish monitoring dashboards for journey performance metrics (conversion rate, progression, drop-off analysis)
Lead end-to-end implementation of awareness-to-loyalty journey orchestration across 2+ customer segments with measurable lift in progression metrics
Build reusable journey component library reducing implementation time by 40% for future campaigns
Optimize top 5 performing journeys based on analytics, achieving 15%+ improvement in target KPIs
Establish cross-functional playbook with Channel teams, TAA, and Marketing Platform Operations for seamless campaign execution
KPIs You'll Own
Journey Conversion Rate
Percentage of customers progressing through defined journey stages from entry to target action.
Time-to-Implementation
Days from approved journey design to live production deployment in Adobe Experience Platform.
Segment Accuracy & Data Integrity
Validation that audience segments match defined criteria with 99%+ accuracy across the marketing tech stack.
Journey Performance Lift
Incremental improvement in customer engagement and conversion metrics versus control groups or baseline performance.
Reusable Component Adoption
Percentage of new journeys leveraging pre-built, scalable components versus custom builds.
Tools & Stack
Your Team
Your Manager
Director/VP of Customer Experience Marketing or Integrated Demand Center Leadership
Current Team
Cross-functional CX team, Digital Strategists, Channel Marketing specialists, Technical Architecture & Analytics (TAA), Marketing Platform Operations (MPO)
New role to scale journey implementation capacity
The Package
Salary
$130K-$160K base
Variable
Likely 15-20% annual bonus (AWS standard for manager-level)
Equity
Stock options (Amazon RSU grants typical for full-time roles)
Remote
On-site in Seattle, WA. No remote flexibility indicated.
Benefits & Perks
Company Intelligence
Amazon Web Services is the cloud computing division of Amazon, providing infrastructure and platform services to millions of businesses globally. AWS Marketing operates the Integrated Demand Center (IDC), a sophisticated hub for data-driven, customer-centric marketing at enterprise scale. You'll work within a team that's modernizing how large-scale B2B marketing operates.
Founded
2006
Customers
Enterprise and mid-market companies across all industries
Culture
Fast-paced, technically sophisticated, cross-functional collaboration, data-driven decision making
Is This Role For You?
- You've spent 3+ years in lifecycle marketing and actually understand segmentation, funnel analysis, and campaign orchestration-not just theory
- Adobe Experience Platform or similar CDP/journey orchestration platform experience excites you (or you're eager to master it)
- You bridge the gap between strategy and execution: you can translate business requirements into technical specifications and back again
- You thrive in complex, matrixed organizations where you need to influence without direct authority
- You're obsessed with data integrity, measurement, and proving marketing impact with real metrics
- You need flexibility or remote work-this is Seattle on-site, no exceptions stated
- You're purely strategic and hate hands-on technical implementation; this role is 60%+ technical execution
- You lack SQL, data troubleshooting skills, or analytical rigor; AWS will expect you to debug complex data flows
Interview Process
Recruiter Screen
Confirm experience with marketing platforms, lifecycle marketing, technical troubleshooting, and interest in Adobe AEP
Hiring Manager Interview
Deep dive into past journey implementation projects, technical challenges solved, cross-functional collaboration examples
Technical Assessment
Real-world scenario: review a customer journey design, identify technical requirements, data needs, potential implementation issues
Cross-Functional Panel
Meet with Digital Strategists, TAA team, and Channel partners to assess collaboration fit and technical communication ability
Senior Leadership Interview
CX or IDC leadership discussion on strategic vision, how you drive impact, and long-term career trajectory
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.