The Challenge
VML (WPP's creative powerhouse) is hunting a video creator with a distinctive voice to build TikTok/Reels/Shorts content for one of America's most iconic pizza brands. You'll own the full creative lifecycle—from concept to final cut—working with a team that actually knows how to be funny and human.
Your Mission
Establish signature visual and tonal style for pizza brand's social channels across TikTok, Instagram Reels, and YouTube Shorts
Produce and publish 12-16 on-brand short-form videos with documented engagement benchmarks (views, saves, shares)
Develop 4-5 concept decks with scripts, storyboards, and moodboards that get approved by stakeholders
Collaborate with social strategy and creative teams to identify 3-4 trending formats that fit brand voice
Achieve consistent video output of 20-24 pieces/quarter with measurable growth in audience engagement YoY
Build replicable production workflow that balances lo-fi authenticity with professional polish
Generate 2-3 viral-performing pieces (trending on platform algorithms) with post-mortems documented
Mentor or collaborate with 1-2 junior creators/producers on VML's social team
KPIs You'll Own
Video Completion Rate
% of viewers who watch 75%+ of each short-form video, target 40%+
Engagement Rate (Likes + Comments + Shares / Impressions)
Measure resonance of content with audience, target 3-5% for TikTok/Reels
Monthly Video Output
Number of published short-form pieces per month (4-6 target depending on production complexity)
Share of Voice vs. Category
Relative performance vs. competitor pizza brand accounts on same platforms
Audience Growth
Follower/subscriber growth rate month-over-month, track across all three platforms
Tools & Stack
Your Team
Your Manager
Social Strategy or Creative Director (not specified)
Current Team
Social strategy lead, creatives, producers, social team
New creative role to expand short-form video capacity for pizza brand account
The Package
Salary
$65K-$85K base
Remote
On-site in Austin/Dallas, TX. Full-time, no remote flexibility mentioned.
Benefits & Perks
Company Intelligence
VML is a WPP creative company (26,000 people across 55+ markets) that combines brand, customer experience, and commerce. Recognized as a Leader in creative services by Forrester, working with blue-chip clients like Microsoft, Coca-Cola, Ford, and Nestlé. WPP is a growth partner platform combining media intelligence, creativity, production, and enterprise solutions.
Team Size
26000
Customers
AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, Wendy's
Culture
Human-first, award-winning, snarky and funny team culture; consciously cultivated to champion extraordinary work
Is This Role For You?
- You've built a recognizable creator brand on TikTok, Instagram Reels, or YouTube Shorts with a distinct visual/tonal voice
- You obsess over food, pizza, pop culture, sports, or music and can authentically create around those worlds
- You can operate end-to-end: concepting, shooting, editing, and ideally appearing on camera or providing VO
- You've got pro-consumer production chops (lighting, editing software) but lean into authentic, lo-fi aesthetics over corporate polish
- You thrive collaborating with strategy and creative teams in a fast-paced agency environment
- You're purely a behind-the-scenes editor with no creative direction or ideation skills—this role owns concepts from day one
- You need full remote work or flexibility; this is on-site Austin/Dallas only
- You have no documented creator portfolio or social following to prove you've built an audience; talk is cheap here
Interview Process
Portfolio Review
Submit your best short-form video work (TikTok, Reels, Shorts), ideally consumer-facing brand work or personal creator content
Creative Brief / Concept Test
Likely asked to concept 2-3 video ideas for a food/pizza brand and present rough storyboard or moodboard
Technical Assessment
Discussion of production workflow, editing software proficiency, and your approach to balancing quality with speed
Team Meeting
Interview with social strategy lead and creative team to assess culture fit and collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing Roles
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