Global Marketing Brand & Content Manager

Accountabilities

• Lead the global brand narrative and storytelling strategy, translating business priorities into clear, compelling external messaging.

• Maintain a consistent brand voice, tone, positioning, and messaging across content, PR, social, and executive communications.

• Identify opportunities to strengthen thought leadership, category relevance, market authority, and customer education.

• Own the editorial strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars, guides, playbooks, and other high-impact content.

• Develop strategic briefs, editorial angles, and creative direction for agencies, freelancers, and internal contributors.

• Oversee the development and quality of hero content while ensuring it supports both brand-building and demand-generation objectives.

• Review externally facing and product-related content for accuracy, clarity, credibility, audience relevance, and strategic alignment.

• Partner with Product Marketing to validate product positioning, claims, launch messaging, and customer-facing narratives.

• Lead global social strategy, including executive social and employee advocacy initiatives, while using performance insights to improve audience engagement.

• Manage agencies, freelancers, and AI-enabled workflows by setting priorities, providing feedback, and maintaining clear quality standards.

• Determine which activities are best handled by internal teams, external partners, AI workflows, or the role owner, ensuring efficient use of resources.

• Collaborate with Product Marketing, Demand Generation, Design, Customer Marketing, Product, Sales, and Marketing Operations to align priorities and connect campaign narratives.

• Use content, social, and campaign performance data to identify opportunities and translate insights into practical improvements.

• Keep the role focused on high-value strategic work while balancing competing stakeholder, regional, and campaign priorities.

Requirements

• 8+ years of experience in content marketing, editorial strategy, brand communications, integrated marketing, or a closely related discipline.

• Strong editorial judgment, storytelling instincts, writing, and editing capabilities.

• Proven experience developing and executing content strategies that support brand awareness, demand generation, customer education, and market authority.

• Demonstrated ability to shape narratives, create strategic briefs, and guide content from concept through launch and distribution.

• Strong understanding of brand voice, messaging, product positioning, and how communications influence business outcomes.

• Experience in B2B SaaS, technology, fintech, accounting, professional services, or a similar industry is preferred.

• Experience managing agencies, freelancers, and other external creative or communications partners.

• Strong familiarity with AI-enabled marketing and content workflows, including the ability to review and improve AI-generated content without compromising originality or accuracy.

• Excellent cross-functional collaboration and stakeholder-management skills, with experience working across Product Marketing, Demand Generation, Design, Sales, Product, and Customer Marketing.

• Ability to prioritize competing requests across teams, regions, campaigns, and business objectives.

• Strong analytical skills, with the ability to interpret performance data and convert insights into actionable recommendations.

• Confidence balancing creative excellence with measurable business outcomes.

• Pragmatic, hands-on approach with the ability to move between strategic planning and execution when required.

• Excellent communication skills and the ability to influence partners and stakeholders effectively in a global, distributed environment.

Benefits

• 18-month contract opportunity with a global, remote-first organization.

• Remote work opportunities for eligible employees in Canada, including British Columbia and Ontario.

• Opportunity to own high-impact global brand, content, communications, and social initiatives.

• Significant exposure to cross-functional marketing, product, sales, customer, and design teams.

• Opportunity to shape modern AI-enabled content workflows and influence how AI is used in marketing.

• Collaborative environment focused on continuous improvement, teamwork, customer impact, and high-quality execution.

• Inclusive workplace committed to equal opportunity and supporting diverse perspectives.

• Accommodations available throughout the recruitment process where required.

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