The Challenge
Growth Signals is a seed-stage AI startup building strategic innovation tools for enterprise teams. You'll be the first content leader, owning the entire content function as a core growth driver—building credibility, demand, and customer trust from day one.
Your Mission
Establish content strategy, brand voice guidelines, and editorial standards aligned with Growth Signals' positioning and ICP
Launch 2-3 flagship pieces (case studies, thought leadership) and implement AI-assisted content workflows for daily/weekly publishing
Build content calendar and execute across owned channels (blog, landing pages, social) with initial SEO/AEO optimization
Collaborate with Sales and CS to surface customer insights and create 3-4 sales enablement assets
Scale content production to consistent weekly cadence across blogs, case studies, ad creatives, and social—using AI tools to 2x output without sacrificing quality
Drive measurable demand generation metrics: track content sourced pipeline, engagement rates, and organic traffic growth MoM
Establish thought leadership presence for founders and key team members across owned and distributed channels
Create comprehensive messaging framework and sales content library supporting enterprise sales cycle
KPIs You'll Own
Content-sourced pipeline
Revenue influenced by content across awareness, consideration, and decision stages.
Organic traffic and leads
Monthly sessions and qualified leads driven by SEO/AEO optimized content.
Content output velocity
Volume of high-quality pieces published weekly across formats (blogs, case studies, social, ads).
Engagement rate
CTR, time-on-page, and conversion rates across owned and distributed content.
Sales enablement adoption
Percentage of sales team using content assets and deal velocity impact.
Tools & Stack
Your Team
Your Manager
Likely founder/CEO or VP of Growth (not specified)
Current Team
You're the first dedicated content hire. You'll collaborate directly with Sales, Product, and Customer Success teams.
New role—building the content function from scratch
The Package
Salary
$85K-$120K
Equity
Early-stage equity package (standard for seed stage)
Remote
On-site in Sarasota, FL. Flexible remote-first culture mentioned but role is on-site.
Benefits & Perks
Company Intelligence
Growth Signals is a seed-stage B2B AI startup helping enterprise teams accelerate discovery, validate concepts faster, and scale impact. Customer obsession is core to their culture. They're hiring early (targeting 10–20 employees) and believe in builders, learners, and problem-solvers who thrive in startup chaos.
Team Size
~10-20 employees (seed stage)
Funding
Seed stage
Customers
Enterprise teams solving hard problems with AI
Culture
Builders and problem-solvers. Fast feedback loops, radical transparency, smart bets, customer obsession, thrive on ambiguity.
Is This Role For You?
- You've led or owned content strategy end-to-end (not just written)—you can translate complex ideas into compelling narratives
- You're fluent with AI tools and love using them to scale production without sacrificing quality
- You're energized by ambiguity and startup chaos—you want to shape a function, not just execute a playbook
- You can drive measurable outcomes (pipeline, traffic, engagement) and iterate fast based on data
- You thrive collaborating across teams (Sales, Product, CS) to align messaging and surface customer insights
- You need a fully remote setup or flexibility—this role is on-site in Sarasota
- You're looking for a pure individual contributor role or a large, structured content team with clear processes
- You want predictability and stability over equity upside and creative autonomy
Interview Process
Initial conversation
Likely with founder or VP of Growth. Expect questions on your content strategy experience, AI fluency, and ability to thrive in early-stage chaos.
Work sample or case study
Be ready to walk through a content strategy you've owned—from ideation and positioning through distribution and results.
Founder/team conversation
Meet the broader founding team to assess culture fit and your ability to collaborate across Sales, Product, and CS.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing Roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.