Director of B2B & Content Marketing

Accountabilities:

• Own and execute the B2B marketing strategy, translating growth and commercial priorities into KPI-driven campaigns aligned with pipeline and market expansion goals.

• Develop and maintain core messaging frameworks and positioning across payer, health system, state, and provider audiences.

• Build and manage integrated content strategy across SEO, blog, social media, video, and long-form thought leadership to establish category authority.

• Drive demand generation and account-based marketing initiatives in partnership with Growth and Commercial teams.

• Create and oversee sales enablement materials, including pitch decks, case studies, RFP/RFI responses, and other commercial collateral.

• Lead SEO strategy and execution, including keyword planning, content production, and performance optimization.

• Manage social media and executive thought leadership channels, ensuring consistent and high-impact brand presence.

• Develop and execute conference, webinar, and event marketing strategies to support pipeline generation and brand visibility.

• Partner with PR and leadership teams to amplify earned media opportunities and external communications.

• Build scalable content production workflows using internal resources, freelancers, and agencies as needed.

• Support executive communications and organizational storytelling across internal and external audiences.

Requirements:

• 6+ years of experience in B2B marketing, demand generation, or content marketing within healthcare or similarly complex industries.

• Experience working with payer, provider, or government healthcare programs such as Medicaid or Medicare.

• Proven track record of building content strategies that drive measurable impact in SEO, engagement, and pipeline influence.

• Strong ability to translate commercial strategy into marketing programs that support revenue growth and market expansion.

• Experience in sales enablement, ABM, and executive-level storytelling for complex buyer audiences.

• Excellent written and verbal communication skills with the ability to produce high-quality content independently.

• Strong understanding of marketing tools such as CMS platforms (e.g., Webflow) and CRM/automation systems (e.g., HubSpot).

• Experience managing multi-channel content production, including agencies, freelancers, or hybrid models.

• Strong analytical mindset with ability to connect marketing activities to business outcomes.

• Comfort operating in fast-paced, high-ambiguity environments with high ownership expectations.

• Passion for mission-driven healthcare innovation and improving outcomes for underserved populations.

Benefits:

• Competitive salary range of $175,000, $200,000 annually

• Equity compensation package

• Fully remote-first work environment

• Flexible vacation policy

• Comprehensive health, dental, and vision insurance

• 401(k) retirement plan

• HSA employer contribution

• Life insurance and AD&D coverage

• Monthly home office stipend and equipment support

• Strong opportunities for career growth in a high-impact, mission-driven organization.

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