Content & Social Media Coordinator

About the Role

We’re looking for a creative and camera-ready Content & Social Media Coordinator to bring Arrae to life on TikTok and our social media platforms. You will create content for Arrae that feels authentic and trend-forward, and collaborate with our Social team to test and pitch new content ideas, capture behind-the-scenes moments and engage with our community. 

What You’ll Do

• Film, edit, and produce short-form videos that align with arrae’s brand voice, visual identity, and storytelling style.
• Serve as an on-camera personality for TikTok, delivering content that is: energetic, relatable, confident, witty, and authentic.
• Shoot TikTok-first concepts using in-app features, trending formats, and arrae’s messaging guidelines.
• Support the creation of TikTok ad concepts by filming UGC-style footage, testing hooks, and producing platform-native creative.
• Optimize content specifically for TikTok Shop, including shoppable videos and product showcases.
• Produce evergreen content designed for the TikTok Shop affiliate program.
• Capture behind-the-scenes content at photoshoots, launch events, retail visits, and day-in-the-office moments featuring team members and founders.
• Actively monitor, respond, and engage with our community across all social platforms: comments, DMs, tags, and trending conversations.
• Work with the Head of Social to test and execute new content strategies that drive engagement, growth, and awareness.
• Assist in developing weekly content calendars tied to launches, campaigns, and platform trends.
• Conduct ongoing trend and competitor research to pitch fresh, platform-native content ideas.



Who You Are

• BA Degree preferred, or equivalent experience.
• Proven experience creating short-form social content, with a strong on-camera presence and portfolio. Sharing examples of your work or portfolios is highly encouraged!
• Analytical mindset with the ability to look at TikTok Shop performance data to iterate on hooks and CTAs.
• Strong storytelling skills and visual taste.
• Proficient in mobile editing tools and fluent in TikTok, Instagram, and YouTube content formats.
• Excellent written communication and ability to craft engaging, platform-native copy.
• Strong understanding of social trends and content strategy, with the ability to pivot quickly.
• Collaborative, proactive, and comfortable working in a fast-paced, startup-like environment.
• Passion for wellness, lifestyle, and brand storytelling.
• Based in Los Angeles and available for a hybrid schedule (in-person 3 days a week).

The anticipated annual base salary for this position is $60,000 - $75,000. We offer competitive compensation based on factors like experience and qualifications, which may result in a salary above or below the listed range.

ARRAE, Inc. is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.