Global Brand Marketing Manager

Accountabilities:

• Support the development and execution of global brand strategy and multi-year roadmap to strengthen brand equity, awareness, and market positioning.

• Lead and coordinate end-to-end execution of new product launches, ensuring alignment with global brand guidelines and regional needs.

• Manage development of campaign assets including messaging, claims, packaging, digital content, PR, social media, influencer activations, and retail materials.

• Partner with cross-functional teams (Product, Insights, Creative Studio, Digital, and Regional Marketing) to deliver integrated marketing campaigns.

• Translate consumer and market insights into actionable marketing strategies and benefit-driven campaigns across product categories.

• Ensure consistent brand representation across all channels and customer touchpoints, both online and offline.

• Track campaign performance and KPIs, identifying opportunities for optimization and improvement.

• Support internal alignment by coordinating stakeholders and ensuring timely execution of marketing deliverables.

Requirements:

• 3-5 years of experience in brand marketing, campaign development, or integrated marketing roles within mid-to-large organizations.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Proven experience in launching marketing campaigns and managing end-to-end brand initiatives.

• Strong ability to translate insights into creative and effective marketing strategies.

• Excellent written and verbal communication skills with strong stakeholder management abilities.

• High attention to detail with strong project management and organizational skills.

• Ability to work cross-functionally in fast-paced, evolving environments.

• Strong business acumen, including familiarity with budgeting and performance tracking.

• Proactive, accountable mindset with the ability to manage multiple priorities simultaneously.

Benefits:

• Competitive salary within a range of approximately $62,200, $100,200 annually (based on experience and location)

• Comprehensive health coverage including medical, dental, vision, life, and disability insurance

• 401(k) retirement savings plan and Employee Stock Purchase Plan

• Paid time off, holidays, and additional personal leave

• Tuition reimbursement and access to continuous learning and development programs

• Employee discounts on products and partner offerings

• Wellness programs and initiatives supporting physical and mental well-being

• Career growth opportunities across a global portfolio of brands and business units

• Inclusive, collaborative, and purpose-driven work culture

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1