Sr. Manager, Brand Strategy & Enterprise Marketing (Hybrid: Madison, WI/Waverly, IA)

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose

This position supports the strategic development and activation of the TruStage brand and plays a key role in strengthening brand presence, consistency, and experience across the enterprise. Reporting to the Head of Brand Strategy & Engagement, this role translates enterprise brand strategy into clear guidance, programs, and brand marketing initiatives aligned to enterprise objectives.

As a member of the Brand Strategy & Engagement team, the Senior Manager leads day-to-day brand stewardship and enterprise brand marketing execution that ensures consistent and effective application of the TruStage brand across channels, experiences and touchpoints. This role partners cross-functionally with Marketing, Creative, Media, Sales and Communications to reinforce brand standards, narrative, and strategic intent to enable strong execution.

Through cross-functional influence and people leadership, the Senior Manager plays a meaningful role in brand governance and brand health, supporting the development, application, and measurement of brand guidelines, and contributing to the evolution of brand positioning and narrative. Working in close partnership with the Head of Brand Strategy & Engagement, this role helps ensure the brand is expressed cohesively through enterprise marketing initiatives.

This role manages a team accountable for Brand, Narrative and Content Strategy, Enterprise and Brand Marketing Campaigns and Brand Measurement partnering with teams across Marketing, Creative, Media, Sales and Communications to drive aligned, on‑brand execution.

Job Responsibilities

Enterprise Brand Strategy & Stewardship

Activates and operationalizes enterprise brand strategy, positioning, and messaging frameworks across marketing initiatives through team oversight and cross-functional influence

Leads day‑to‑day brand stewardship by guiding consistent application of brand standards, narrative, and messaging across channels and touchpoints.

Works with cross‑functional teams to translate enterprise brand strategy into actionable guidance, programs, and marketing execution.

Brand Awareness, Trust & Engagement

• Plan and execute integrated brand programs that support enterprise awareness, trust, and engagement objectives.

Leads teams in the development and coordination of brand marketing initiatives that strengthen credibility and emotional connection at scale.

Partners with Growth, Media, and Performance teams to ensure brand programs are aligned to objectives and executed effectively.

Content Strategy, Storytelling, Proof and Narrative Development

Partner with key stakeholders from across the organization to drive tactical content strategy application deeper into the organization.

Leads the development and scaling of customer and partner storytelling (e.g., testimonials, case studies, proof points) aligned to the enterprise brand narrative.

Translates complex products, capabilities, and value propositions into compelling, human‑centered stories for use across marketing and communications.

Works closely with Creative, Content, PR, and Channel teams to bring storytelling to life across formats and audiences.

Measurement & Governance

Executes brand measurement and reporting programs in partnership with analytics and research teams, using insights to optimize brand marketing efforts.

Supports brand governance by reinforcing guidelines, tools, and standards and helping teams apply them consistently.

Acts as a player/coach, leading and developing team members and contributing directly to priority initiatives.

Team Leadership

• Lead, coach and develop a high-performing brand strategy and enterprise marketing team

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements

Bachelor’s degree in marketing, business, finance, or equivalent work experience.

12+ years of experience within brand strategy and/or brand marketing.

Prior experience managing brand and enterprise marketing campaigns.

Experience leveraging brand measurement to build and finesse brand experiences to drive business results.

B2B2C business model experience preferred.

Experience collaborating in a cross-functional, matrixed environment to define and optimize marketing programs preferred.

Foster collaboration and is a clear, concise, and compelling communicator.

Strong ability to influence peers and exercise upward influence to bring momentum to new initiatives.

Detail-oriented; ability to multitask and prioritize projects.

Demonstrated success with problem-solving and innovation.

Ability to use data and analytics to sharpen brand storytelling to drive impact.

Demonstrated experience leading and developing teams, including accountability for performance management, talent development, and organizational outcomes

If you’re ready to help make a difference, apply today. A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward. Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range

$121,500.00 - $182,300.00

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.