The Challenge
VML is a WPP powerhouse working with global blue-chip brands like Microsoft, Coca-Cola, and Ford. You'll build and scale social strategies that drive real growth for enterprise clients across Latin America's fastest-growing market.
Your Mission
Audit and optimize social presence across 3-5 key client accounts, establishing baseline metrics and growth targets
Develop and present quarterly social strategies with specific KPIs (engagement, reach, conversion) for approval
Build team workflows and content calendars that ship 40+ pieces of monthly content across platforms
Establish reporting cadence with clients showing month-over-month performance against benchmarks
Deliver 25%+ increase in engaged followers and 15%+ improvement in audience growth rate across managed accounts
Launch 2-3 integrated social campaigns that directly support client business objectives with measurable ROI
Mentor junior social team members on platform best practices, trend analysis, and community management
Present data-driven recommendations that inform broader creative and paid strategy decisions
KPIs You'll Own
Engaged Followers Growth Rate
Track month-over-month percentage increase in followers actively engaging with content
Content Performance Score
Average engagement rate (likes, comments, shares) across all posts relative to audience size
Conversion Attribution
Percentage of website traffic or leads directly attributed to social channels via UTM tracking
Campaign ROI
Revenue or lead volume generated divided by total spend on paid social initiatives
Audience Sentiment
Positive vs. negative sentiment analysis on brand mentions and comments over time
Tools & Stack
Your Team
Your Manager
Regional Social or Creative Director (not specified in posting)
Current Team
Team composition not detailed; appears to be part of larger creative/social group
New hire or backfill for manager-level social role
The Package
Salary
$45K-$65K COP annually (estimated based on Bogota market rates for manager-level role in 2026)
Remote
On-site in Bogota, D.C. - VML emphasizes collaboration and creative proximity
Benefits & Perks
Company Intelligence
VML is a leading creative agency under WPP, combining brand experience, customer experience, and commerce to drive growth for Fortune 500 brands. The company operates across 55+ markets with 26,000 employees and is recognized by Forrester as a leader in creative services, commerce, and marketing measurement.
Team Size
26000
Customers
AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, Wendy's
Culture
Human-first, creative, collaborative, diverse and inclusive workplace emphasizing in-person connection
Is This Role For You?
- You've managed social for 2+ brands and know how to tie social metrics to actual business outcomes
- You're comfortable presenting data-driven recommendations to C-suite stakeholders and clients
- You thrive in a fast-paced agency environment juggling multiple client campaigns simultaneously
- You speak Spanish fluently and understand Latin American social trends and platform nuances
- You want to work with tier-1 global brands but from a growing Latin American hub
- You need remote flexibility-this is on-site only in Bogota
- You're purely tactical and uncomfortable with strategy, business strategy, or client presentations
- You lack agency experience or haven't managed multiple simultaneous client accounts
- You don't speak Spanish proficiently
Interview Process
Phone Screen
Recruiter conversation about agency experience, client work, and social media background
Social Strategy Case Study
Present a 15-minute deck on how you'd approach social for a hypothetical brand
Team Interview
Meet with direct manager and peer social/creative team members to assess collaboration fit
Client-Facing Scenario
Roleplay a client presentation or crisis management scenario to evaluate communication skills
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Context
About Redes Sociales roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.