Senior Product Marketing Manager (Loyalty & Lifecycle | Consumer Tech | Remote)

Trident Consulting is currently seeking a

"Senior Product Marketing Manager "

for one of our industry-leading clients

Senior Product Marketing Manager (Loyalty & Lifecycle | Consumer Tech | Remote)

Pay Range:

$110-120/hr. on W2.

About the Role

We are seeking a highly strategic and execution-driven

Senior Product Marketing Manager

to support a leading consumer technology organization focused on building deeper customer relationships through

loyalty, engagement, and lifecycle marketing

.

This team is evolving beyond traditional transactional rewards to create

meaningful, emotionally resonant customer experiences

that drive long-term engagement and brand affinity. This role will play a critical part in shaping and executing strategies that increase

customer frequency, retention, and lifetime value

.

You will work cross-functionally with Product, Business, Research, and Marketing teams to bring innovative loyalty and engagement initiatives to life.

Key Responsibilities

• Lead the development and execution of

  go-to-market (GTM) strategies

  for loyalty programs, product launches, and new feature rollouts
• Design and implement

  comprehensive loyalty and lifecycle marketing strategies

  that drive customer engagement, retention, and lifetime value
• Own both

  inbound and outbound marketing initiatives

  , optimizing the customer journey from awareness to active engagement
• Develop and test

  innovative loyalty program concepts

  that go beyond traditional rewards to build deeper emotional connections with users
• Leverage customer insights, behavioral data, and research to understand engagement drivers and inform marketing strategies
• Track, analyze, and optimize campaign performance using key metrics such as engagement, adoption, retention, and customer frequency
• Partner closely with

  Product, Sales, Analytics, Research, and Design teams

  to shape strategy and drive execution
• Act as the

  voice of the customer

  , ensuring all programs and messaging resonate with user needs while delivering measurable business outcomes
• Tackle ambiguous business problems with a strategic mindset, developing recommendations to evolve loyalty and engagement strategies
• Operate independently with minimal supervision, managing projects end-to-end in a fast-paced environment

Required Qualifications

• 5+ years of marketing experience

  , with a strong focus on product, growth, or lifecycle marketing
• Minimum 2+ years of experience in loyalty, retention, or customer engagement programs
• Proven track record of designing and executing marketing strategies that drive measurable business outcomes
• Experience working in

  consumer (B2C) technology environments

  (B2B experience is a plus)
• Strong analytical mindset with the ability to balance data-driven insights and customer understanding
• Excellent

  written and verbal communication skills

  , with the ability to influence cross-functional stakeholders
• Ability to work

  independently

  , manage ambiguity, and deliver results in a fast-paced environment

Preferred Qualifications

• Experience working at top-tier technology companies (e.g., FAANG or similar environments)
• Background in

  growth, CRM, lifecycle, or retention marketing

• Experience applying

  behavioral psychology and customer insights

  to create impactful marketing experiences
• Strong cross-functional collaboration experience with Product and Engineering teams

Additional Requirements

• Portfolio or examples of prior marketing work

  must be included at the top of the resume

• Ability to work

  40 hours per week

Work Setup

• Remote role

  (open to candidates across U.S. time zones)

If you are interested, email your resume to

vigneshr@tridentconsultinginc.com

About Trident Consulting

Trident Consulting is an award-winning staffing and consulting firm headquartered in San Ramon, CA. Since 2005, we’ve partnered with Fortune 500 and high-growth companies to deliver high-quality talent across technology, engineering, business operations, and professional services.

We specialize in contract, contract-to-hire, and direct hire placements, supporting roles across IT, data & analytics, cloud, cybersecurity, finance & accounting, HR, operations, and more. With a strong focus on hard-to-fill and niche positions, our global recruiting engine enables us to deliver speed, quality, and scale.

Learn more:

tridentconsultinginc.com

.

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