The Challenge
Cantina Labs is building social AI that transforms how people create and connect. As Head of Product Marketing, you'll own the entire customer insight and go-to-market engine for a platform pushing the boundaries of AI-powered storytelling and expression.
Your Mission
Establish and operationalize a customer research program with quarterly insight reports that directly inform product roadmap decisions
Develop comprehensive positioning framework and value propositions across core product offerings with competitive differentiation
Define audience segmentation strategy and create enablement materials (playbooks, messaging, case studies) for Sales and Growth teams
Map end-to-end GTM strategy for next major product launch including pricing input, demand generation alignment, and success metrics
Demonstrate measurable product launch impact with minimum 30% uplift in key adoption metrics vs. baseline
Build and scale customer insights program with 50+ validated interviews/quarter informing 2+ major product pivots or roadmap changes
Lead cross-functional positioning refresh and competitive analysis that reshapes external narrative across all marketing channels
Establish product marketing as central strategic function with documented influence on minimum 3 major business decisions (pricing, packaging, prioritization)
KPIs You'll Own
Product Launch Velocity & Impact
Time-to-market and adoption metrics for feature/product launches directly influenced by your GTM strategy and positioning.
Customer Insights Influence
Percentage of quarterly roadmap decisions directly informed by your research program and customer feedback synthesis.
Sales Enablement Adoption
Usage rates and revenue correlation for positioning materials, messaging frameworks, and competitive narratives by Sales team.
Demand Generation Performance
CAC, conversion rate, and pipeline quality from campaigns aligned to your positioning and audience segmentation.
Cross-Functional Alignment Score
Quarterly stakeholder survey measuring alignment on product positioning, priorities, and GTM strategy across Product, Sales, Marketing, and Leadership.
Tools & Stack
Your Team
Your Manager
Chief Product Officer or VP of Growth (not specified)
Current Team
Building function from the ground up; cross-functional partnerships with Product, Design, Sales, and Marketing teams
New strategic hire to establish product marketing discipline
The Package
Salary
$200K-$250K base
Equity
Generous company equity package
Remote
On-site in Los Angeles Metropolitan Area
Benefits & Perks
Company Intelligence
Cantina Labs is a social AI company developing advanced real-time models that bring characters to life and transform creative expression. Their flagship platform Cantina powers social AI ecosystems at the intersection of personality, realism, and human connection.
Culture
AI-forward, creative, building products that shape human interaction and storytelling
Is This Role For You?
- You've built customer research programs that directly shaped product strategy at high-growth tech companies-not just reports that sit on shelves
- You thrive at the intersection of product strategy, marketing, and customer insights; you're equally comfortable with research synthesis and Go-to-Market execution
- You have proven track record launching complex products with measurable adoption impact (not just campaign metrics)
- You want a VP-level role with real cross-functional influence where your positioning and research directly drive business outcomes
- You're energized by the potential of AI to reshape creativity and social connection, not just chasing hype
- You need remote flexibility-this is 100% on-site in LA with up to 10% travel
- You view product marketing as a communications function rather than a strategic driver of product decisions and roadmap influence
- You lack hands-on experience building research programs and launching products; you're looking for a pure strategy role without execution
Interview Process
Application & Resume Screen
Assessment of product marketing background, launch experience, and customer research depth
Initial Conversation
Alignment on role scope, Cantina's product vision, and expectations for cross-functional influence
Case Study Deep Dive
Walk through a major product launch or positioning project: research process, strategic decisions, GTM execution, and measured impact
Stakeholder Interviews
Conversations with Product leadership, VP of Growth/Marketing, and potentially Design to assess working style and strategic fit
Final Conversation
Offer discussion with hiring leader covering role scope, team vision, and compensation
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.