The Challenge
Badge is the infrastructure layer for Apple Wallet and Google Wallet-you'll define an entirely new category and position Badge as the obvious choice for enterprise wallet experiences. This is a seat-at-the-table role where product marketing directly shapes product direction, revenue outcomes, and market narrative.
Your Mission
Define and document Badge's category positioning, competitive differentiation, and core narrative with Head of Product and CEO; align sales team on core pitch deck and vertical positioning
Build first-wave sales enablement assets: pitch deck templates, vertical one-pagers, ROI frameworks, and competitive battlecards across 3+ target segments
Launch content calendar and publish 4+ high-signal thought leadership pieces (LinkedIn, blog, campaign content) establishing Badge as category authority
Observe 15+ sales calls, synthesize objection patterns, and iterate sales materials based on deal velocity insights
Ship modular sales asset system in Pitch/Figma/Revenue OS that sales can tailor by segment and buyer persona; measure adoption and impact on deal progression
Develop and execute 2+ coordinated product launches with full go-to-market strategy (positioning, enablement, campaign, web updates)
Build partner enablement and co-marketing playbook; launch 2+ joint narratives and case studies with key ecosystem partners
Own Badge's web strategy and content hub; implement SEO/AEO strategy and achieve 30% month-over-month organic traffic growth
KPIs You'll Own
Sales Adoption Rate
Percentage of sales team actively using and tailoring PMM assets in deals
Pipeline Influenced by PMM Content
Revenue influenced by positioning, case studies, and launch go-to-market efforts
Sales Cycle Velocity
Days to close and objection resolution rate for deals with full enablement vs. without
Organic Traffic & Content Engagement
Monthly website traffic, blog engagement, and LinkedIn follower/post performance
Launch Success Score
Product adoption rate and pipeline generated within 30 days of launch
Tools & Stack
Your Team
Your Manager
Head of Product
Current Team
You report to Head of Product; work cross-functionally with CEO, VP of Growth Marketing, Sales, and Product teams
New role; building product marketing function from the ground up
The Package
Salary
$150K-$200K
Remote
On-site (US location TBD)
Benefits & Perks
Company Intelligence
Badge is the infrastructure layer enabling enterprise brands to build dynamic, real-time wallet experiences across Apple Wallet and Google Wallet. The platform serves identity, access, loyalty, and commerce use cases for enterprise customers. This is an early-stage AI-native company defining a new category.
Customers
Enterprise brands using Apple Wallet and Google Wallet infrastructure
Culture
Systems thinking, builder mentality, category creation mindset. Direct, fast-moving, collaborative across product, sales, and marketing.
Is This Role For You?
- You've built category from scratch or positioned emerging infrastructure/platform categories (not just features) and shaped market narrative
- You're equally comfortable writing thought leadership, designing sales decks in Figma, shipping web content in Webflow, and analyzing deal calls-execution + strategy
- You thrive in cross-functional leadership roles where you influence product direction and don't just translate it; you want a seat at the strategic table
- You obsess over positioning clarity and can distill complex infrastructure stories into compelling enterprise narratives for different buyer personas
- You're comfortable building systems and scalable processes (modular asset libraries, content calendars, enablement playbooks) rather than one-off campaigns
- You expect product marketing to be a service function or wait for design/product resources to move work forward-you ship directly
- You prefer established categories and proven messaging frameworks over pioneering new category narratives and taking positioning risk
- You want a pure demand generation or brand campaign role; this is strategic PMM with deep product partnership and revenue ownership
Interview Process
Initial Screening
Conversation with Head of Product on your category-building experience, approach to positioning, and cross-functional collaboration style
Work Sample
Develop positioning narrative and sales enablement outline for a fictional emerging infrastructure product; async submission
Founder/CEO Round
30-45 min conversation with CEO on strategy, market narrative, and how you'd define Badge's category and right to win
Full Team Debrief
Optional conversation with VP of Growth Marketing and Sales leadership to align on cross-functional dynamics and go-to-market philosophy
Ready when you are
Interested in this role?
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.