The Challenge
Nubank is bringing Latin America's largest digital bank to the US-and you'll own how we position, launch, and grow here. This is ground-zero product marketing: building narrative, go-to-market strategy, and full-funnel programs for a 127M+ customer platform entering a new market.
Your Mission
Define and validate US market positioning, segmentation strategy, and core messaging pillars with Product and Growth leadership
Map competitive landscape and articulate differentiated value prop for 2-3 key customer segments
Build and execute launch GTM plan for first major US product drop-messaging, channels, creative briefs, success metrics
Establish product marketing operating rhythm: weekly syncs with Product/Growth, monthly performance read-outs, clear ownership of KPIs
Drive measurable impact on US awareness, activation, and engagement metrics-own targets for funnel conversion and product adoption
Own end-to-end narrative evolution: web, landing pages, in-product messaging, email/SMS campaigns-ensuring consistent story across all touchpoints
Launch 2-3 major features/products with integrated GTM; establish repeatable launch playbook and success criteria
Build out lifecycle marketing programs (acquisition, onboarding, retention, reactivation) in coordination with Growth team; measure impact on CAC, retention, LTV
KPIs You'll Own
Product Adoption Rate
% of US customers activating flagship products within 30 days of launch; ladder to retention and lifetime value.
Launch GTM Performance
Conversion rate, cost per activation, and engagement lift for major product launches vs. baseline; tracked across channels.
Awareness & Message Penetration
Brand recall, aided awareness, and message comprehension in target segments; measured via surveys or brand lift studies.
Content ROI
Performance of web, landing page, email, and SMS messaging: click-through rate, conversion rate, and engagement by segment.
Pricing/Packaging Impact
Conversion lift, willingness to pay, and feature adoption post-messaging/offer changes; measure against control groups.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP Growth/Product
Current Team
Small, ambitious product marketing + Growth team; likely 2-4 PMs, 1-2 Growth leads, Design partner
New role-building US product marketing function from ground up
The Package
Salary
$130K-$160K base
Remote
On-site, Miami, FL. Full-time.
Benefits & Perks
Company Intelligence
Nubank is the world's largest digital banking platform outside Asia, with 127M+ customers across Brazil, Mexico, and Colombia. Backed by AI and proprietary tech, the company is now accelerating US market entry and expanding beyond fintech into adjacent verticals. Recognized as a Time 100 Company and Fast Company Most Innovative.
Team Size
500+
Customers
127M+ in Latin America; scaling to US
Culture
Fast-moving, data-driven, craft-focused. Values velocity, collaboration, and clear ownership. Heavy use of AI to amplify impact.
Is This Role For You?
- You've led product marketing or go-to-market strategy at a high-growth, consumer-facing tech or fintech company (B2C preferred)
- You thrive writing clear, differentiated positioning and turning strategy into executable launch plans-and you love getting hands-on with creative, messaging, and analytics
- You're comfortable with ambiguity and ownership: you'll shape roadmaps, build programs from scratch, and measure impact on hard metrics (adoption, conversion, LTV)
- You have 5-7+ years in product marketing, growth marketing, or strategy roles; proven track record owning launches, positioning, and funnel metrics
- You want a strictly execution-focused role-this requires strategic input on product, pricing, and roadmap; you need to influence, not just execute
- You're not comfortable being in Miami on-site; this is a day-1 on-site, in-office role
- You've only worked in B2B SaaS or corporate marketing; consumer fintech and fast-moving product marketing are a stretch for you
Interview Process
Initial Screen
Hiring manager or recruiter; 30 min. Fit, background, and appetite for on-site Miami role.
GTM Case Study
You'll receive a real or hypothetical product launch scenario; 1-2 hours to outline positioning, GTM plan, metrics, and key decisions. Discussed with Product or Marketing lead.
Product & Strategy Conversation
1 hour with VP Product or CMO. Deep dive on market insight, positioning trade-offs, how you'd approach US segmentation, and alignment with product roadmap.
Team Collaboration
30-45 min with 1-2 Growth or Product partners. How you'd work together, handle disagreement, iterate fast, use data.
Exec Round
Optional final conversation with CMO or Chief Growth Officer to assess fit, ambition, and vision for US market entry.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.