Nubank
Brazil's 100M-customer digital bank, now public and scaling across Latin America.
Founded
2013
Team size
500+
Funding
Public (NYSE: NU)
Industry
Fintech / Banking
Famous for
What Nubank is known for
- Built the world's largest digital bank by customer count, reaching 100M+ users across Latin America without traditional branch infrastructur
- Pioneered zero-fee banking model in markets where legacy banks dominate, forcing industry-wide pricing pressure.
- Scaled from startup to IPO while maintaining purple-brand loyalty and regional expansion across Brazil, Mexico, Colombia, and beyond.
For growth marketers
What it's like to work at Nubank
Public-stage fintech operating at scale across LATAM. Growth challenges here are regional expansion, product adoption in emerging markets, and retention at 100M+ customer base. Team is distributed and mature. If you want to own growth in a market where banking is still consolidating and digital adoption is accelerating, this is the seat.
About
In their own words
World's largest digital bank by number of customers (100M+). Headquartered in Brazil, operating across Latin America. Known for zero-fee banking and purple brand.
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