Lo que harás
Craft is the AI sales engine for the trillion-dollar home services industry. Our AI analyzes every customer interaction across the customer journey and uses that rich context to create differentiated agents that book new appointments, sell new opportunities, and expand existing customer bases.
We've signed some of the largest enterprises and PE consolidators in the space without a dedicated GTM team. Without external funding. Profitably. Now we're looking for someone to build the pipeline engine.
What You'll Do
Capture attention and convert it - own the full funnel Collaborate with CEO to refine our story and positioning Build the GTM foundation to get us from 7-figure ARR to 8-9 figure ARR Run experiments across channels - outbound, content, events, paid. Bridge marketing, sales, and customer success - create loops for acquisition and retention Travel to conferences to pitch Craft and book qualified demos
Who You Are
Early-stage experience — you've built something from near-scratch, not just managed existing systems Strategic storyteller — you understand the buyer and know how to position a product Experimentation mindset — you design tests, analyze data, and iterate quickly Cross-functional operator — comfortable bridging marketing, sales, and product Scrappy — you do a lot with limited resources. Generalist who can go deep when needed. Willing to be in NYC 5 days a week
Why Join Us
Shape GTM at a category-defining AI company in an industry that's powering the backbone of America Customers are renewing, expanding, and referring — you're pushing on an open door Competitive base + uncapped commission + generous equity Work directly with our founders and accelerate your career. Path to Head of Growth.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.