Product Marketing Director - M/F/D

Join AB Tasty, a global leader in AI-powered experience solutions, as a Product Marketing Director. In this strategic role, you will define and drive the global Product Marketing strategy, ensuring successful product positioning, messaging, and adoption across markets. You will collaborate closely with various teams, including Product, Sales, and Marketing, and lead the Product Marketing function. This position offers the opportunity to make a significant impact on product success and revenue growth while working in an international environment.

Key Missions

WHO WE ARE

Ready to shape the future of digital optimization as part of a global leader in AI-powered experience solutions?

AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey.

Since 2009, AB Tasty has partnered with 1000+ global brands including Kering, McDonald’s, Ulta Beauty, L’Oréal, Disneyland Paris, and LVMH. With a strong international presence across Europe, North America, and APAC, and a global team of 400+ talents across the AB Tasty and VWO ecosystem, we are building the future of digital optimization—powered by AI, experimentation, personalization, and data.

Our mission is simple: help brands grow by creating meaningful user experiences that drive business performance.

Joining us means stepping into a dynamic, international environment where innovation, ownership, and impact are not buzzwords—but daily realities.

Our culture is driven by strong values:

• We bring client satisfaction

• We are impactful

• We go above and beyond

• We live one team, one dream

We’re committed to creating a workplace where everyone feels empowered to share ideas, take risks, and make an impact. We also know that a happy team is a productive team, that’s why at AB Tasty, we’re not just about delivering top-notch digital experiences - we’re committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams:

• About Us

• Your Journey with Us

• AB Tasty on Welcome to the Jungle

---

THE TEAM

• Team Name & Location: Product Marketing – Global (Paris HQ + international collaboration). 

• Team Composition: The PMM Director will lead the Product Marketing function (3 PMMs for now) and collaborate closely with:

  • Product (PMs, CPO)

  • Sales & Pre-sales

  • Customer Success

  • Marketing (Brand, Content, Demand Gen)

  • Partnerships

  • Executive leadership 

• Role Overview: As PMM Director, you will define and drive the global Product Marketing strategy, ensuring our products are clearly positioned, differentiated, and successfully adopted across markets—while acting as the strategic bridge between Product, Sales, and Marketing.

• Tech Stack & Tools: Salesforce, Mixpanel, Gong, Canva, Figma, LinkedIn, Monday/Asana, Pardot, Google Wordpress, Analytics/Matomo

• Additional Information: This is a highly strategic and cross-functional role with international exposure. Occasional travel may be required for internal offsites, GTM workshops, or key client events.

---

YOUR MISSION

As PMM Director, you will own and elevate the Product Marketing function to support the company’s next phase of growth.

You will:

• Define and execute the global Product Marketing strategy aligned with business priorities.

• Own product positioning, messaging, and value propositions across the full portfolio (including AI-driven capabilities).

• Contribute to go-to-market strategies for new features, releases, and strategic initiatives.

• Support Revenue enablement: equip Sales and CSM teams with compelling narratives, battlecards, pitch decks, and competitive insights.

• Strengthen our competitive positioning in a rapidly evolving experimentation and personalization market by partnering with Global Marketing to align positioning, go-to-market narratives, and demand generation strategy.

• Support product adoption and customer value realization by collaborating closely with Product and Customer teams.

• Structure and scale internal processes to ensure alignment between Product, Marketing, and Revenue teams.

• Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross-sell, retention).

• Lead and develop the Product Marketing team (including mentoring junior PMMs).

---

WHAT YOU'LL BRING

• 8+ years of

  experience in Product Marketing

  , preferably in

  B2B SaaS

  .

• Strong expertise in positioning complex, technical, and

  AI-driven products

  , with the ability to

  translate

  advanced capabilities into clear, compelling business value.

• Proven experience leading go-to-market strategies in

  international environments

  .

• Strong understanding of

  Sales enablement

  and

  revenue impact

  .

• Ability to translate

  product

  capabilities into compelling,

  business-oriented messaging

  .

• Experience working in close collaboration with Product and Revenue teams.

• Analytical

  mindset with the ability to leverage data for strategic decisions.

• Leadership

  experience managing and

  growing PMM teams

  , with the ability to balance

  strategic

  direction and

  hands-on

  execution in a lean environment.

• Excellent

  communication

  and storytelling skills in

  English

  (

  French

  is a plus).

You thrive in fast-moving environments, enjoy building structure where needed, and are comfortable navigating ambiguity while keeping teams aligned.

If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!

---

WHY YOU'LL LOVE IT HERE

• Make a Real Impact:

  This is a key leadership role directly influencing product success, revenue growth, and global positioning.

• Ownership & Autonomy:

  We trust our leaders. You’ll have the space to define, structure, and scale the PMM function.

• International Culture:

  Collaborate with global teams across Europe, North America, and APAC.

• Career Development:

  Be part of an ambitious growth phase with strong exposure to executive leadership and strategic decisions.

• Flexible Work:

  Enjoy a balanced schedule with up to 2 days of remote work per week.

Perks:

Centrally located office, meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, and remote work expense support.

---

INTERVIEW PROCESS

Step 1:

Discovery interview with Fayçal.

Step 2

: Hiring Manager interview with Alix.

Step 3

: Case study presentation with a team member. => Angélique

Step 4

: Final meeting with Sparsh.

---

DETAILS

• Contract:

  Permanent full-time

• Location:

  Paris, London , New York

• Remote:

  up to 2 days/week

About AB Tasty

AI-powered experience optimization solutions for digital and e-commerce teams.