Senior Performance Marketing Manager - Paid Social

Accountabilities

• Lead the end-to-end strategy and execution of paid social campaigns across Mexico and Canada, ensuring full-funnel performance from awareness to conversion.

• Manage campaigns across Meta, LinkedIn, YouTube, CTV, Reddit, and other emerging platforms, continuously identifying new growth opportunities.

• Develop and execute experimentation frameworks, including A/B testing for creatives, audiences, bidding strategies, and messaging.

• Localize and adapt global strategies to regional market dynamics, ensuring cultural relevance and audience alignment in both Mexico and Canada.

• Analyze performance data to optimize campaigns, improve ROI, and inform creative, targeting, and budget decisions.

• Partner cross-functionally with Sales, Marketing Operations, Brand, and Field Marketing to build integrated acquisition strategies.

• Own budget allocation, pacing, and reporting, ensuring efficient spend and proactive identification of risks and opportunities.

Requirements

• 5+ years of experience in Paid Social or Performance Marketing with strong hands-on expertise in Meta, LinkedIn, YouTube, and CTV.

• Proven experience managing paid media campaigns in Mexico and/or Canada with understanding of local audience behavior and platform dynamics.

• Strong ability to build and optimize campaigns directly in platform tools such as Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.

• Solid understanding of B2B marketing, SaaS funnels, and performance attribution models.

• Experience with tracking implementation, tagging (e.g., Google Tag Manager), and data-driven optimization approaches.

• Strong analytical mindset with the ability to translate data into actionable insights and growth strategies.

• Excellent communication and stakeholder management skills in cross-functional environments.

• Bachelor’s degree in Marketing, Business, or related field preferred.

Benefits

• Competitive base salary plus performance-based compensation and equity (where applicable).

• Flexible remote or hybrid work arrangements depending on role and location requirements.

• Comprehensive health, dental, and life insurance coverage.

• Professional development support and learning opportunities.

• Paid time off, including vacation days and additional wellness flexibility.

• Retirement and savings-related benefits depending on region.

• Home office and wellness allowances (varies by program eligibility).

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