Paid Media Manager

Accountabilities:

• Own and manage a portfolio of client accounts, serving as the primary point of contact and trusted performance advisor.

• Plan, build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking.

• Manage campaign performance including budgets, targeting, bidding strategies, and continuous A/B testing of creatives and audiences.

• Write high-performing ad copy and collaborate on video sales letter scripts tailored to financial services audiences.

• Conduct bi-weekly client calls to review performance, align on strategy, and communicate actionable insights.

• Deliver detailed performance reports and recommendations ahead of client meetings to support decision-making.

• Set up and troubleshoot tracking systems, including pixels, conversion events, and CRM/automation integrations.

• Work with tools such as Calendly, Zapier, and marketing automation platforms to ensure seamless lead flow.

• Monitor daily performance metrics and proactively implement optimization strategies to meet cost-per-acquisition targets.

• Collaborate with creative teams to test new hooks, angles, and messaging variations for continuous improvement.

Requirements:

• 5+ years of experience in paid media, with a strong focus on Meta (Facebook/Instagram) advertising.

• Proven experience managing multiple client accounts simultaneously in a performance-driven environment.

• Strong track record of achieving campaign KPIs and retaining clients through measurable results.

• Excellent copywriting skills, particularly for direct-response advertising and lead generation campaigns.

• Hands-on experience with conversion tracking, pixels, attribution, and marketing automation tools.

• Strong client communication skills with the ability to explain performance data to non-technical stakeholders.

• Ability to take full ownership of outcomes and operate independently in fast-paced environments.

• Experience in financial services or high-ticket, appointment-based funnels is a strong advantage.

• Familiarity with video sales letter marketing methodologies is highly valued.

• Strong attention to detail combined with a bias for speed, execution, and problem-solving.

Benefits:

• Remote work flexibility with work-from-home arrangements.

• Flexible working schedule supporting autonomy and work-life balance.

• Paid time off including vacation, sick leave, and public holidays.

• Performance-based bonus opportunities tied to results.

• Training and professional development opportunities to support career growth.

• Direct exposure to high-performing, results-driven marketing systems.

• Opportunity to own client outcomes and significantly impact business growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1