Paid Media Director

Accountabilities:

• Manage and continuously optimize Meta Ads campaigns across approximately seven active client accounts, with a strong focus on lead generation and measurable business outcomes.

• Monitor campaign performance, key metrics, budgets, lead quality, and pacing to identify issues and opportunities for improvement.

• Analyze campaign data independently and diagnose underperforming campaigns, developing and implementing appropriate optimization strategies.

• Optimize campaign structures, audiences, creative testing, budgets, targeting, and other performance variables to improve results.

• Manage client advertising budgets responsibly and ensure campaigns remain appropriately paced against objectives.

• Monitor lead quality and use performance insights to identify opportunities to improve both acquisition efficiency and downstream results.

• Manage and monitor Google Local Services Ads accounts as needed.

• Follow established paid media processes while identifying opportunities to improve workflows, standards, and campaign management practices.

• Communicate campaign performance, insights, and recommendations clearly to clients when required.

• Support the hiring and onboarding of future paid media specialists as the function expands.

• Coach and mentor media buyers, provide actionable feedback, and help establish consistent quality and performance standards across the team.

• Review campaign work and contribute to maintaining high standards of execution, analysis, and client service.

• Collaborate with creative teams on ad concepts, creative testing, and performance improvements.

• Help develop the paid media function, processes, and strategic capabilities as the organization scales.

• Leverage AI tools and emerging technologies to improve efficiency, analysis, testing, and day-to-day paid media workflows.

Requirements:

• 5+ years of agency experience in paid media, with a proven track record managing multiple client accounts simultaneously.

• Strong and current hands-on expertise with Meta Ads Manager, including campaign setup, optimization, audience management, creative testing, budgeting, and performance analysis.

• Demonstrated ability to independently analyze, troubleshoot, and optimize lead-generation campaigns.

• Strong understanding of paid media performance metrics and the ability to translate data into practical optimization decisions.

• Experience managing multiple accounts in a fast-paced, performance-oriented agency environment.

• Strong written and spoken English, with the ability to communicate campaign performance and recommendations clearly.

• Comfortable working directly with clients and explaining complex campaign insights in an accessible way.

• Strong ownership, analytical thinking, problem-solving skills, and the ability to operate independently.

• Previous experience managing, mentoring, or coaching paid media specialists is strongly preferred.

• Experience hiring or helping build a paid media team is an advantage.

• Experience with Google Ads and/or Google Local Services Ads is a plus.

• Experience working with home services businesses, including roofing, HVAC, plumbing, electrical, solar, landscaping, or similar sectors, is beneficial.

• Knowledge of landing pages, lead forms, qualification funnels, or conversion optimization is advantageous.

• Familiarity with GoHighLevel or similar CRM platforms is a plus.

• Experience collaborating with creative teams on ad concepts and creative testing is valuable.

• Familiarity with AI tools used in paid media workflows is an advantage.

• Candidates must reside in a Latin American country and be available to work the required Eastern Time schedule.

• Resumes must be submitted in English.

Benefits:

• Starting salary of USD $3,000 per month, with flexibility to offer more for exceptional candidates.

• Fully remote, full-time position.

• Monday-Friday schedule, 9:00 AM-5:00 PM Eastern Time.

• 2 weeks of paid time off.

• Paid holidays including New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Black Friday, Christmas Eve, and Christmas Day.

• Payment twice per month via Justo.

• Opportunity to help build, shape, and establish a growing paid media team.

• Meaningful progression into leadership and people-development responsibilities.

• International, performance-focused working environment.

• Opportunity to work across a diverse portfolio of home service clients and lead-generation campaigns.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1