EverPro - Senior Paid Media Strategist

Accountabilities:

• Own paid media performance and business outcomes, including pipeline growth, customer acquisition, subscription generation, and efficiency metrics across supported brands.

• Develop and execute cross-channel paid media strategies spanning paid search, paid social, affiliate marketing, and influencer or creator partnerships.

• Serve as the primary point of contact for business stakeholders, communicating performance insights, strategic recommendations, forecasts, and investment decisions.

• Lead agency relationships by setting expectations, providing strategic direction, evaluating performance, and ensuring accountability for results.

• Manage and optimize channel budgets, identifying opportunities to maximize return on investment and support business objectives.

• Establish and oversee testing roadmaps covering audiences, creatives, offers, landing pages, and conversion optimization initiatives.

• Partner with analytics, sales, lifecycle marketing, and web teams to improve attribution, measurement accuracy, and funnel performance.

• Monitor industry trends, platform developments, AI-driven advertising innovations, and emerging acquisition channels to maintain a competitive advantage.

• Develop scalable frameworks, partner scorecards, and operational processes that improve collaboration and campaign effectiveness.

• Translate complex marketing and performance data into actionable business insights for senior leadership and cross-functional stakeholders.

Requirements

• 6+ years of experience in paid media, performance marketing, or digital acquisition roles with direct ownership of business and channel performance metrics.

• Proven experience managing both in-house paid media programs and external agency partnerships with measurable success.

• Strong expertise across paid search, paid social, and at least one additional acquisition channel such as affiliate marketing or influencer/creator programs.

• Deep understanding of performance marketing metrics, including ROI, CAC, CPA, LTV, conversion rates, marketing efficiency ratios, and subscription-based business models.

• Experience supporting B2B SaaS, SMB-focused businesses, subscription services, or e-commerce organizations is highly preferred.

• Strong analytical skills with the ability to evaluate attribution models, performance data, and measurement methodologies.

• Excellent stakeholder management and communication skills, with the ability to influence decision-making at senior levels.

• Demonstrated ability to develop strategic marketing plans while maintaining attention to execution details and performance outcomes.

• Familiarity with incrementality testing, media mix modeling, modern attribution approaches, and evolving privacy-focused measurement frameworks is a plus.

• Knowledge of AI-driven advertising tools, automation technologies, and emerging digital acquisition trends is advantageous.

• Ability to work independently in a remote environment while managing multiple priorities and collaborating across distributed teams.

Benefits

• Competitive base salary ranging from $110,000, $130,000 USD annually, depending on experience, location, and qualifications.

• Flexible work arrangements with options for remote, hybrid, or office-based work within the United States.

• Comprehensive health, wellness, dental, and vision benefits available from day one.

• Annual wellness stipend to support personal wellbeing.

• 401(k) retirement plan with up to 4% employer match and immediate vesting.

• Flexible and generous paid time off policy.

• Employee Stock Purchase Program.

• Opportunity to work with global teams across multiple regions and markets.

• Professional growth opportunities within a fast-growing SaaS and technology environment.

• Occasional travel opportunities for collaboration and strategic planning.

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