Digital Marketing Specialist, PPC & Paid Media

Accountabilities:

• Plan, execute, and optimize paid media campaigns across Google Ads (Search and Performance Max) and Meta Ads (Facebook and Instagram), focusing on acquisition and ROI.

• Monitor and manage key performance metrics such as CTR, CPA, conversion rates, and ROAS, making real-time optimizations to improve results.

• Conduct in-depth data analysis to identify trends, insights, and opportunities for campaign improvement and scaling.

• Collaborate with design and marketing teams to develop creative ad concepts, copy, and visual assets aligned with campaign goals.

• Perform keyword research, audience targeting analysis, and competitor benchmarking to optimize campaign performance.

• Continuously test and refine campaigns using A/B testing methodologies and performance insights.

• Stay updated on PPC trends, platform updates, and digital marketing best practices to drive innovation.

Requirements:

• 2+ years of experience in digital marketing, PPC, SEM, or paid media with proven campaign management results.

• Hands-on experience with Google Ads (Search and Performance Max) and Meta Ads platforms.

• Strong knowledge of Google Analytics and performance tracking tools for campaign optimization and reporting.

• Solid understanding of SEM, PPC strategies, and paid acquisition best practices across search and social channels.

• Experience conducting keyword research and competitive analysis using industry tools.

• Strong analytical mindset with the ability to interpret data and make data-driven decisions.

• Excellent English communication skills, both written and verbal, with ability to present insights clearly.

• Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.

• Proficiency in Excel or Google Sheets for reporting and analysis.

• Google Ads or Meta Blueprint certifications are a plus.

• Experience in fintech, crypto, or regulated industries is a strong advantage.

Benefits:

• Competitive salary paid in USD, with consistent monthly payments.

• Performance-based incentives tied directly to campaign results.

• 100% remote work model from anywhere in LATAM or Europe.

• 10 paid vacation days per year plus U.S. federal holidays.

• Opportunity to work in a high-growth fintech and cryptocurrency environment.

• Exposure to large-scale international campaigns reaching global audiences.

• Collaborative and innovation-driven team culture.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1