PPC Marketing Strategist - Digital Marketing Specialist

Position Overview We are seeking a data-driven PPC Marketing Strategist to lead and optimize our paid advertising efforts across multiple platforms. This role goes beyond campaign execution; we are looking for someone who can think strategically, analyze performance data, identify growth opportunities, and help scale the marketing department.

The ideal candidate will have hands-on experience managing PPC campaigns, a strong analytical mindset, and the ability to make recommendations based on data rather than assumptions. Additionally, experience creating ad creatives and a solid understanding of graphic design principles are highly desirable.

Key Responsibilities

• Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Analyze campaign performance, conversion metrics, user behavior, and ROI to drive strategic decisions.
• Identify bottlenecks in the customer journey and recommend improvements based on data and research.
• Develop and execute testing strategies for ads, audiences, landing pages, and conversion funnels.
• Provide insights and recommendations to improve lead generation and campaign performance.
• Create and manage advertising creatives, including ad copy, images, and basic graphic assets.
• Collaborate with internal teams to improve marketing performance and conversion rates.
• Stay current with industry trends, PPC best practices, AI-powered marketing tools, and platform updates.
• Contribute to the growth and development of the marketing department through strategic thinking and innovation.
• Required Qualifications
• 3+ years of experience managing PPC campaigns.
• Proven experience with:
• o Google Ads
• o Facebook Ads Manager
• o Instagram Advertising
• Strong analytical and problem-solving skills.
• Experience interpreting campaign data and making strategic recommendations based on findings.
• Ability to explain the reasoning behind marketing decisions using data and research.
• Experience tracking and optimizing conversion funnels.
• Strong understanding of key digital marketing metrics such as CPC, CPA, CTR, ROAS, and Conversion Rate.

Preferred Qualifications

• Experience with graphic design tools such as Canva, Adobe Creative Suite, Figma, or similar.
• Experience creating high-performing ad creatives.
• Familiarity with AI-powered marketing and content creation tools.
• Experience working with landing page optimization and A/B testing.
• Knowledge of marketing automation and CRM platforms.
• Soft Skills
• Strategic thinker.
• Proactive and self-driven.
• Strong attention to detail.
• Data-oriented decision maker.
• Excellent communication skills.
• Curious and research-focused mindset.
• Ability to challenge assumptions and support recommendations with evidence.

What We Are Looking For We are not looking for someone who simply launches campaigns and follows instructions. We are looking for a marketing professional who can analyze data, identify opportunities, provide strategic guidance, and help drive business growth through informed marketing decisions.